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Come with me on a magical book-making adventure… I’m working on my next book and I could use your help. We’re wrapping final edits and cover design, titles, subtitles, illustrations, unicorns, fave crayon colors, whether we promise levitation and enlightenment or just yummy hugs (I know, same difference) and so much more. Anyway, we’re doing […]
Content. It’ all the rage. Entire consultancies are being built around it. Creating it, distributing it, testing it, optimizing it, placing it, tracking it. Add in the word marketing and you’ve got not only a service, but a keynote. Lotta benefits to creating valuable, sticky, viral and engaging content. But, that word. Content. It almost […]
I was jealous of Sean Platt long before I met him. The fact that he’s an awesome guy, husband and dad and he’s got great hair only made it worse. Sean used to write under the name WriterDad. He’d share things that made readers swoon. But then something happened. He tapped into what was happening in […]
Oakland, California. 2012 Walking along the pier, we stumble upon a booth, bursting with photos of letters, arranged into words. I have to know the story behind them, so I ask the proprietor. His name is Steve. He’s spent the better part of his adult life as a senior executive in the Bay area tech […]
I don’t often read “list posts.” And I rarely write them. Story. That’s what it’s about for me. The content that matters most to me, that affects me deepest, is stories. Sometimes with a lesson attached. Takeaways are cool. But stories do what nothing else can. They bypass the scan-filter, draw me in, immerse me […]
Ever wonder “who am I to…?” Write a book, start a business, lead a movement, make art, stake a claim, land a role or anything that matters AND has a long history of kick-ass players and achievements that’ve come before you. What is there possibly left to do or say or write or create that […]
We’ve had this conversation here once before… I was recording a skype conversation with my friend Julien Smith a few years back and, during the conversation, we got into this whole thing about when and whether it was cool to drop the F-bomb. He’d just written a marvelous post entitled The Short Sweet Guide to Being Fucking […]
Man, I’ve heard that excuse soooo many times. You’ve got multiple interests, ideas, projects, passions, products, job offers, blah, blah, blah. They all sound cool. All have serious potential, pluses, minuses, risks and rewards. Which do I choose? And, oh my, what if I choose WRONG?!?! I asked this question to world-renowned thought-leader, bazillion-time New […]
I’ve had this conversation so many times. Maybe you have too… To make money, I’ve been told, you must position yourself as the wizard. The all-knowing sage who doth bestow knowledge upon the poor ignorant masses. You must be…the guru. The teacher of teachers. The ONE! I see this mindset in nonfiction book land in […]
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