You’re A Marketer, Deal With It!

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There’s so much smack talk about marketers, especially among the social media crowd.

Evil little people with small minds and even smaller…morals. Yellow hi-liter, narrow web-page cyber cave-dwellers who wile away their days contriving ways to separate you from your money, devoid of need or value. Scum who would be banished from the Earth, hell the galaxy, if we could only find a launch vessel big enough.

Marketing…ptui!

Only one small crack in that logic facade…

Anyone who says that and earns money or attention in exchange for value is a marketer.

Marketing is neither evil nor good…it’s people that make it so.

Fact is, the day you seek to offer a product, service, experience or solution to the world in the hope of getting paid by a boss, company, customer or client, you’re a marketer.

The day you have an opinion, insight, idea, revelation or revolution you seek others to buy into, you’re a marketer.

The day you move beyond operating, living and dreaming in a vacuum, you’re a marketer.

Marketing is simply the process of drawing people to your ideas, then compelling them to act.

How you do that is between you and [fill in the spirit guide].

But it’s marketing just the same.

So, rather than complain about it, why not just own up to it…and do the work needed to get a whole lot better at it.

Because when you do, you’ll have so much more fun, make such a bigger impact and, if it’s part of your quest, generate so much more money…there won’t be a whole lot left to moan about.

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35 responses

35 responses to “You’re A Marketer, Deal With It!”

  1. Amen,
    Great post. The means or media may change or what you call it but it’s still marketing no matter how you dress it up.

    I think the difference between manipulation and persuasion, could be summed up by the word “intent.”

    Calling marketing evil is like saying guns kill people. The gun is the mechanism, it’s the person behind the gun who kills people.

    Unfortunately there are people out there that have used the “marketing gun” in unethical ways and much of the public categorizes all marketers as unethical.

  2. I used to view marketing as evil…until I realize I was a marketer! 🙂 Sure, I let my personal interests change the way I viewed marketing in general, but it gives me a solid perspective on what NOT to do.

    As marketers, we should be growing relationships, building up mavens, and learning about our customers in a friendly way… Done are the days of disruptive advertising because we’ve naturally become immune to it.

    This is why I believe Social Media is so crucial in any marketing…because it’s social. 🙂 It’s about making friends, then friends customers, then customers advocates.

  3. John Soares says:

    Marketing can definitely be ethical. It requires having a high-quality product and telling the truth about it.

  4. ami says:

    I took the Dale Carnegie class on public speaking years ago. One of the fundamental concepts they shared was that we are ALL in sales. Even if you’re not ‘selling’ a product, even if you don’t make your money hawking items or services, you’re in sales.

    If you want to convince your children that your plan for their lives is better than theirs, you’re in sales. If you want to persuade your boss to adopt your ideas or to give you a raise, you’re in sales. If you want to get your spouse/partner to try a new activity – you’re in sales. Bottom line? Get over the terminology, figure out what your target audience wants and needs – and show them how you can help them.

    thanks for the reminder.

  5. Naomi Niles says:

    Amen!

    I consider myself a marketer on the days I convince hubby to have salad for lunch instead of fried chicken. If I can do that, I can market anything. 🙂

  6. Marketing is sooooo much fun…I don’t know why people hate it.

    My guess is that they don’t like it because they’re not making any money and it’s a case if sour grapes.

    “How dare those marketers use a landing page when I’m working for free over here.”

    Keep fighting the good fight!

  7. I like to think of marketing or selling as a way for people who would benefit because of my service or product to find out about me. If you are passionate about what you do marketing and selling becomes a natural way of sharing that passion. It’s when we don’t really believe in ourselves that selling feels icky and manipulation becomes a problem.

  8. Diane Craver says:

    Jonathan,
    I love your post. As a career coach, this subject comes up quite frequently – how you are/are not marketing yourself. I tell my clients, “People are making up stories about you all day long, so wouldn’t you rather supply them with accurate information about you?”

    I find that many people really don’t like talking about themselves because it seems like bragging. They are stuck in either/or thinking (tragic). There is a very elegant way to do this and it’s simply talking about where you can be your best (according to Marcus Buckingham), what you enjoy doing, what you are excited about, and so on. This is not manipulative; if done well (see the book “Made to Stick”), it gets you the results you want instead of leaving things to chance.

  9. Jim Vickers says:

    When you stop to think about it, the world is basically one big market. So if you want to participate in the world (in life), you have to “market”.

  10. Nice post…

    I think many people confuse marketing with sales. Most people are simply confused by both. Marketing is the process of creating influence around your idea, product or service. Marketing is not selling… that comes after you have created influence. The best way to create influence is provide value to people first… enlightened them, inspire them, teach them… if you have something cool going on, people will discover and determine the value of your proposition on their own, and “sell” themselves on getting more of what you got going on…

    the internet, like any venue, is full of useless crap, but creme always rises to the top…

    Thomson Dawson

  11. Great post Jonathan! Just what I needed to read this morning. My blog is relatively new. I’m getting ready to move to a new city….stepping out of cubicle-ville (yay!), and will have more time to devote to writing, painting, volunteering….good stuff. This morning I have actually been debating whether it’s okay for me to ‘friend’ lots of people who aren’t actually my friends on FB. I’m generally more prone to ‘attraction rather than promotion’….think I’m ready to step out of that box now.
    Thanks for giving me a little shove.
    🙂

  12. Iyabo Asani says:

    You are so right. When I practiced law, I did not get too much into marketing, now as a coach, I am focused on marketing every day. There is a lot of stuff that I see that I do not care for, but there are also many ethical ways to share information.

    I love people and I love helping people and that is what I market.

  13. Akash Sharma says:

    Brilliant post Jonathan, I like this part of the post the most – “The day you have an opinion, insight, idea, revelation or revolution you seek others to buy into, you’re a marketer.
    The day you move beyond operating, living and dreaming in a vacuum, you’re a marketer.”
    It gets me excited about the whole idea of being a marketer and the kind of great work which can be done by being ethical.

  14. Mike Drips says:

    I have no issues with marketing or anyone being a marketer of products that one feels have value. I have issues with people who think that calling every “A” list blogger/publisher their friend, somehow elevates their shoddy product into a quality product by virtue of name dropping. I do not buy the $47/$97 20 page PDF ebooks that purport to make you rich, soar your website to the top of Google, make you number one in social marketing, etcetera. As one wag has said, “the Internet has become a giant Ponzi scheme”. I couldn’t agree more. It is increasingly difficult to find quality marketers rather than BS Artists on the Internet.

  15. In Jerry Kennedy’s upcoming book “HERO Selling” he defines sales as “having conversations with people to see if they have a need you can fill, and whether they want you to be the one to fill it.”

    As Tony T says above, it’s primarily about intent. If you’ve got the roots (integrity) and trunk (intent) of the Trust Tree right, your marketing won’t require the purchase of a plaid polyester sports coat.

  16. I’d go further still. Marketing and sales are responsibilities you owe the people you intend to serve. If you don’t tell them what you offer and lead them to taking advantage of it, how can you help?

  17. Great post, I always shunned marketing in business school knowing that I was not going into marketing. Now I am learning all of the stuff that I should have paid more attention to.

  18. ( * Relatively new destination marketer – me – squirms * )

    OK, I own up to it. 🙂

    Thanks for the wake-up call.

  19. Susan Greene says:

    I’m always surprised when I speak with people who want to start a business and yet have no marketing plan. They may have spreadsheets, organizational charts and elaborate strategies for expanding their services or product lines, but they don’t answer the simple question, “How am I going to get customers?”

    Marketing is everything. Embrace it or you’ll fail.

  20. The minute we open our mouth and recommend something to a friend, we are marketers, we just don’t get paid for it.

    Best,
    Ana/What is YourNetBiz

  21. Erik says:

    Great post!

    I think it speaks to the “hustle” theme that’s been prevelant since the economy took a dirt nap.

    You (re)learn hustle or you wither and die.

    A lot of my friends who’ve always slaved under a corporation that coddled them, are suddenly having to learn these lessons after being laid off.

  22. Great post LOL Akash Sharma just brought me here (I tweet you often)and this post is connected to one I recently did
    called (as far as ideology).

    “7 Reasons to Shut up and Sell ”
    http://www.darrenmonroe.com/wordpress/7-reasons-to-shut-up-and-sell/

  23. Hi Everybody,
    Absolutely! 100%! Marketing, you have to share your ideas with those who will benefit.

    Tossly is a great site that will benefit anyone who wants their best possible life – one step at a time…

    Look forward to learning and growing with all of you.
    Have fun,
    Jim 🙂

  24. Phyllis says:

    Love this post – seems to resonate with lots of people. I love sales. When I first started selling (and marketing) I honestly couldn’t understand why everyone wouldn’t want my job. I really think everyone should – nothing is more rewarding (feel-good touchy feely rewarding) than helping someone get a product/service that they need – and get paid for doing it!

    I was in corporate IT sales, calling on CIO’s – not the warmest group of people on the planet (at first) but perhaps the most loyal. They truly appreciated the service and attention provided. Now i teach others how to do it which is super rewarding in it’s own way. Life is great isn’t it?

  25. Lis says:

    Bahaha! Love it!

  26. sofia says:

    excellent post…being in a sales position changed my perception on many things, and well this is just one of them 🙂

  27. Julie says:

    I love this post! People need to be responsible for their own actions and decisions and be cautious buyers rather than blame it on such a ‘generality’ as marketing. I agree – when you’re an employee in an organization and trying to ‘sell’ or ‘influence’ an idea – a new program – a new process, etc. you are ‘marketing’. Marketing is a very vague term and has many different applications and definitions – to me, it means that I have something of value to offer others and need to find a way to let others know about it and say and do the right things with the right intentions that put my product/service in the most attractive way to show how it will help them. To say that all marketing is manipulative is poor thinking. In the product world – I found out about a lot of good things that I wouldn’t have known about through commercials, ads, internet, etc. Any time people speak in vague generalities about a whole population and use labeling – is very poor thinking – I call it ‘stinking thinking’ and it’s the very same problem that causes stereotyping, racism, etc.

  28. joi says:

    Great post and perfect timing for me and my biz partner 🙂

  29. And if you aren’t marketing and promoting in your niche, someone else is.

    The most successful entrepreneurs are usually natural marketers and promoters (and often networkers). Not to say, you can’t be successful if you aren’t, but it certainly is a massive advantage.

  30. Rob Levin says:

    Great post. I constantly tell our readers that if you don’t want to work on your marketing, exit your business and work for someone else. Reality is most business owners want to do it, but don’t allocate the time to do it – every single week. It takes time to be creative. Personally, I set aside time every week or two to get out of the office, turn off internet access and do some strategic thinking (including marketing).

  31. It seems to me now that everyone has to market their product. Marketing is just sharing really. If your service is great enough and you get it into even a few hands it will spread like wildfire. contribution is key here it seems.

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