Sometime around the middle of last year, I hired someone to do an SEO audit on my blog.
SEO, by the way, stands for search engine optimization, or…how sexy google thinks you are.
That was literally what the final report said. My keywords were all over the place, posts went in a million different directions, my headlines were written entirely for humans, not google bots and reviewers. Oy vey, I was an SEO trainwreck.
You’d think someone who’s been doing this for a few years would know better. And, in fact, I do.
I just don’t love the process of “SEOing” my posts, so…I’ve ended up blowing it off.
But, I have a confession to make. Looking back…I wish I hadn’t.
Because I’ve now got hundreds of juicy, high-value posts in my archives that are drawing very little organic search traffic. Not because they’re bad, but because I never bothered doing the basic “on blog” SEO stuff that sets your posts up to become search-engine traffic magnets.
Then, along comes Scribe SEO…
It’s a new service for WordPress bloggers (that’s me) that claims to make the process of optimizing your posts for search engines about a bazillion easier. Fun, even. Plus, the guy behind it is my friend, Brian Clark, of Copyblogger fame, and he puts out good stuff.
So, I decided to give it a whirl…
And, the thing is, even though I’m an affiliate for the product, I paid full price for it myself. Because of the potential value to me. Because, if it worked as claimed, it’d help me do something mission critical that I’ve had a lot of trouble doing myself.
Scribe SEO under the hood…
Scribe SEO is a simple to install WordPress plugin that allows you to click one button and have a draft post thoroughly analyzed for SEO. Within seconds, a report appears on the screen that gives you an overall score out of 100, then suggests very specific things to change before publishing in order to maximize the SEO impact of the post.
Translation for non-SEO-geeks…it tells what to change to make google love ya.
I was going to post a bunch of screenshots showing how ScribeSEO works, but truth is, they’ve already done that, and quite artfully, at the Scribe SEO website.
But, what I will do is share my personal experience as I began to run the plugin on my posts.
They can be summed up in one word. “OY!”
Apparently that SEO expert I paid to audit my blog (she rocks, btw), was right. My posts blow SEO chunks. My scores were down around the 40s and 50s out of 100. And ScribeSEO plugin report lit up like an 8 year old’s eyes at a candy store. Decision time.
What really made this worth the investment, though, is that the ScribeSEO plugin didn’t just tell me what was wrong, it also suggested suggested keywords, link additions and other tweaks to fix it.
Remember, though, it’s still up to you to take ScribeSEO’s advice. And, here’s where you need to be careful. Sometimes it’s fairly easy to do what Scribe SEO says, make a bunch of quick changes that make google dig you AND keep your readers humming happily along. Other times, it’s not so easy, because it messes with your language, tone or message.
So, you’ve got to decide whether you want to lose out on potential SEO value, but keep the personality in or bump the SEO optimization and potentially lose a bit of zip.
In the end, I find Scribe SEO really useful, largely because:
- It’s inexpensive for what it does (they have a 72% off special if you register by Friday, Feb 26th)
- It pushes me to examine every post and make the tweaks I’ve blown off for years.
It’s kind of like my own private SEO cop.
And, as I mount an effort to drive a lot more organic search traffic, trust me…I need the help!
Remember, though, Scribe SEO will optimize your post for search engine traffic and help you to write headlines with great anchor link text for backlinks…but it won’t automatically get you those backlinks that put you over the moon in google’s eyes. That you have to do yourself.
So, go check it out.
[Affiliate disclosure: As I mentioned above, I am an affiliate for this product. That means, if you click on over to check it out and end up buying it, I’ll get insane amounts of money hand-delivered to my numbered account in the Cayman’s and be one step closer to retiring and living my life out in a sarong with beaded hair…what’s left of it (huge apologies for the mental image)]
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