I mean, think about it…
I’m a guy, which means I shop for gear. I don’t shop to shop. I don’t browse. Not that there’s anything wrong with that. It just isn’t my thing. Okay, to be honest…recreational shopping kills me.
I go, I buy, I leave.
And, most men I know are the same way. Not all, but most. So, any time I am asked to come along for a day of shopping or, as my grandmother used to call it “schpotzeering,” it doesn’t take long before I want to tear my hair out. Which is pretty funny, because in most any other situation, I am usually a pretty patient person.
I try not to show it, I remain pleasant enough, but I think my wife might be onto me.
Dunno, maybe it’s the constant sighing, looking at my watch or walking up to the front of the store to see if day has turned to night yet.
My wife and I love being together, but I can tell the subtle-tension often leads her to either want to cut her shopping adventure short or secretly wish she could transport me back to our apartment, so I could play on twitter and she could recapture her browsing buzz.
Which led me to wonder…
Why doesn’t every womens’ boutique put a man-lounge in the back?
It doesn’t have to be fancy. We’re guys. Patio furniture, a flat screen, remote and wi-fi will keep us busy for hours…if not days. Then, we can chill out and be happy, while the women we love can take all the time in the world to shop.
No more mantrums!
I’ve got to imagine this would make women who are hooked up with men like me (a) more inclined to shop in the first place, and (b) more likely to spend a lot more time shopping and, therefore, a lot more money?
So, from a sales and marketing standpoint, wouldn’t the loss of a small bit of real estate in the part of the store where nothing would sell anyway be worth the gain in traffic and sales?
Why don’t stores do this?
I am especially curious to know:
- Do you think a man-lounge would solve the problem?
- Are you in a reverse-shopping quandary (ultimate shopping man)
- Is this too simplified, are there plenty of women who’d like the same thing in men-oriented stores?
- What other features would you want in your, um, multi-sex lounge?
- From a marketing standpoint, do you think this could make a real difference in shopping frequency and duration and drive sales to new levels?
What do you guys think?
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