When Memorable Just Ain't Enough

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I recently discovered Edward Boches’ blog, Creativity Unbound, and got so fired up commenting on agencies, SEO, PR and social media, he offered to turn my comment into a guest post.

Here’s how it starts out…

Yes, social media calls for “SEO, PR and content worth remembering,” as Edward wrote here yesterday.  But in social media, content worth remembering may only get you to second base.  And clients aren’t paying for doubles.  Instead, if you really want effective marketing and ROI, social media content needs to be worthy of evangelizing.  And that’s a whole different threshold.

Click here to read the rest over on his blog and, if your into marketing, advertising and social media, poke around a bit, too.

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