One of the questions I’m often asked by small businesses, especially online businesses is:
Why don’t I get more traffic from google and other search engines?
The answer often has multiple layers, but one of the biggest is having poorly-written, low value content that’s not relevant to your business, product or service. At least, not relevant…”in google’s eyes.” This often leads to the next question, which is:
How do I know if google thinks my website is relevant?
Again, there are many factors to look at, but here are two fast and easy ways to see (a) what google thinks your website is really about, and (b) how relevant/valuable they think your content is.
In today’s post, we’ll answer the first part, “what does google think your website is about?” Then, in part 2 of this series, we’ll show how you can tell whether google thinks your website’s content is relevant and valuable.
Using the Google External Keyword Tool
Google has a free keyword tool that lets you see what search phrases or “keywords” google is associating with your small business’ website. This is immensely powerful, because it essentially tells you what google thinks your website is “about” and what terms google is “ranking” your site for.
To use this tool:
- Visit the free keyword tool page (as pictured below),
- Click on the radio button on the left that says, “Website content,”
- Enter your web address or url in the field on the right,
- Check the box underneath that says “Include other pages on my site linked from this URL,” and
- Hit the “Get keyword ideas” button
Wait a few seconds, then underneath the area where you entered your website, a new section appears that lists keywords that google believes represent your website, followed by a list of suggested other keywords.
Here’s what pulled up when I did this for Entrepreneur.com:
We’ll talk about what to do with the suggested keyword list in a later posts, but for our purposes today, just take a look at the first section that appears underneath the section where you typed your website address. Notice how “on target” the keywords are for Entrepreneur.com. They do a great job of describing what the website is about. So, when people google these keywords, Entrepreneur.com comes up in the search results.
Do this for your website, then ask whether the keywords listed are the ones you want your website associated with. If so, you’re in good shape. If not, you may need to rework your content to let google know what your website is really about and give it a better shot of pulling up in the search results when people google what you’re selling.
Be sure to tune in next week for part 2, where I’ll share a simple way to see whether google thinks the content of your small business’ website sucks or rocks.
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