Announcing the New Improved Jonathan Fields (Just Add Water)

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I’ve been waiting for this day for a looooong time…

I’ve been blogging since 2007, but my website hadn’t changed all that much since 2008. It didn’t work any more, on every level.

From a technical standpoint, navigation was clunky, it wasn’t mobile-responsive, the copy was crusty, and my bio stopped at 11th grade (well, kinda). Every time I spoke and the M.C. intro’d me with a bio pulled from my site, I’d cringe. It had services I no longer offer, the imagery and design were claustrophobic, plugins were broken and it converted to email horribly. The overall experience went from eclectic and cluttered to straight-up dysfunctional.

But more importantly, it no longer represented who I am. Who I’ve become. The ethic, the obsessive attention to visual design that defines much of what I put into the world now (you may’ve guessed I’m a bit of a freak about that), the devotion to story, craft, making and art and my desire to bring a more real voice to what I do.

I’d become so disenchanted with it, I began to realize that it had stopped me from creating in the way I love to create. Immersive, with color and depth and voice. I didn’t realize how much the limitations of the container I’d built were affecting my willingness to create and share on the level that made me happy. And proud. And fully-expressed.

Finally, it was time….

But, if you know me by now, you also know that I don’t like to do follow convention. I had to start from scratch, pulling ideas from many different worlds. I’m also getting older and what I’m realizing is that, as a reader and consumer, I want a far simpler content-engagement experience.

So, that became one of the guiding ethics in the redesign. And I’ve gotta tell you, it took a whole lot of complex engineering under the hood to make the outside feel simple, clean, immersive, visual and what I hope is warm, engaging, experiential, and easy.

I’ve no doubt, some of you will love it, and some will hate it. Or you may feel both, but about different elements. That’s cool. Actually, I’d have it no other way. It’s a reflection of my aesthetic, my voice, my lens on the world. That’s not for everyone.

I’ll take a hell yes or hell no over a meh any day.

I’ll be taking this as an opportunity to evolve how I’m creating, curating and sharing content. I’m stepping into my maker-side, my artist side a lot more and sharing my creative process. Much of the photography (except pics of me, of course, and images on old posts) were taken by me, and I’ll continue to share more and more of my images and illustrations, concepts and collections. The new format allows for a much more immersive, large-scale experience.

I’ve also held back in my writing…a lot…over the years. When I first started blogging, I let a bit more of my ragged edge show and got shot down. Fast. I had a lot less confidence and 7 fewer years on the planet to fall back on. So I backed down. But I’m largely done with that.

Truth is, I’m a deeply contemplative, spiritual, devoted person. But I’m also human. I’m a New Yorker. I write, think and speak like a New Yorker. With color. And, love. But yes, color. And sometimes with an edge. I tend to look at the world a bit differently than most. And it’s time to let a bit more of the unfiltered JF out on the block.

And, here’s something else I’ve figured out. I don’t see fiction or nonfiction when it comes to what I read. I see content that “tells you” what to do and content that “is” what to do. I’ve spent a lot of time dragging myself onto the “telling you” what to do side of the equation. It has genuine value, and I can do it well. But that’s not the content I love to read or create. I want to drop short contemplation-bombs, mixed in with longer essays, stories and pieces that in some small way leave you in a different place than you came. Not because of what you do afterwards, but because of how you felt while you were here.

So, there’ll be cool content with great take-aways, but more as a part of some very cool experiments I’ll be running and then sharing along the way.

I’ll also be sharing and curating more. Because, it ain’t all about me. And I’ve come to learn that one of the things people have turned to me for is not just to experience what I create, but what I discover and share.

Most important, of course, is community. None of this matters if you’re not here to share in it. To build conversation around it. So, a note of gratitude. It’s been an incredible journey. Thank you for bringing your attention, your thoughts, your wisdom and your soul to this amazing tribe.

Every day is a gift I hope that, in some way, I can continue to reciprocate.

With gratitude,


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56 responses

56 responses to “Announcing the New Improved Jonathan Fields (Just Add Water)”

  1. Erin Wilson says:

    It’s beautiful. I look forward to seeing what you create for this stage.


  2. Really love the typesetting, and of course, the message above that charts the new course.

    Ahem, courses.

    Because with The JF’s, there is always more to come.

    We’re excited to be in for the new chapter.

    The imagery and flow of the new layout is amazing. Congrats to you and the builder for OUR new home.


  3. Brent Manke says:

    I discovered your updated site just yesterday! Love the design, and the copy!

  4. Tom Bentley says:

    Nice. Ever so.

  5. Congrats on this Jonthan! So cool…so YOU! It’s mammoth in dynamic design yet really approachable and authentic. I could stay here for hours – but then, I might appear to be a JF groupie (which I am btw).
    It’s the constant unfolding of more and more goodness that is nothing less than amazing. What a great example you lead of The Good Life.
    Well done!

  6. I think the new site is filled with warmth, depth and light. I LOVE IT! Great, great, job!

  7. Karin Pinter says:

    Love the new design. So inspiring. So you.

  8. Hi Jonathan!

    This website is like a piece of art that represents your journey. Very cool! I designed my own website, and it’s in the crusty stage which is visually unacceptable for a filmmaker! Congratulations on this next step, and thank you for being such an inspiration.

  9. Wendy says:

    I love the words and the depth of contemplation- the commitment to authentic. Also excited about more visual-finding that is more desired as I move into “maturity”.

  10. Alicia Power says:

    LOVE what you do Jonathan. Love your adherence to your unique heart and your joy to share it with us. Love your generosity of spirit – and your art in what you do. Thanks! 🙂 Namaste.

  11. Jonathan,
    It’s fabulous, unique and exciting. Just like your work, and you! Congratulations and have fun!

  12. Jayne says:

    Congratulations! It’s a beauty, invitingly masculine, and feels like you. Looking forward to more of the unfiltered JF.

    Especially love the home page.

  13. Woohoo! Your new baby has launched! And she’s sparkling and radiant. I can’t wait to get more of the edgy, devoted JF.

    More, please!

  14. Jonathan,

    Congratulations on your wonderfully designed, new-and-improved website presentation! I love photography, whether it be in color or black-and-white, and I just want you to know that your photos and design are truly awesome and excellent. I’m excited, energized, and fully looking forward to all that comes next!

    Take care,


  15. This is so amazingly Beautiful YOU!!! Congratulations, love.

  16. Stephen Q Shannon says:

    No bells. No whistles.
    Inviting. Unvarnished.
    So Jonathanfieldslike!
    Content. Content. Context.
    One of your thousands
    of advocates.
    This one from Delray Beach
    aka Village By The Sea
    I continue to be “in”.

  17. Karen says:

    I’m a Hell Yes!

  18. Hell yes! The new site is gorgeous and I very much look forward to hearing more from the New Yorker in you! We need more spiritual, contemplative, rough around the edges people speaking up in the world ; )

  19. As someone who was in the audience that day during your 2011 WDS keynote speech, Jonathan, I especially appreciate the image at the top of your new “About” page. 🙂

    Love the spareness and simplicity of your new look–which, yes, is aesthetically a much better match for the content you’ve taught us all to expect from you. Congratulations and well done!

  20. Tim Brownson says:

    Now I’m all jealous!

    I’m looking at it on a 27″ Mac and it looks awesome, love the images at the tops of teh pages.

    Very now, very cool. Can I have one please?

  21. Beautiful! Feels as if you’ve been freed.

  22. Irene Ross says:

    I love it! So simple, so clean, so easy to follow and read. So you! (Yeah, I’m also a JF groupie….)

    BTW, I loved your comment, “introverts rule.” Geez, I always thought there was something wrong with me, that I should be more extroverted.

    I’m just coming to appreciate the introvert–now, don’t get me wrong; you extroverts are great! I’m just not one of them.

  23. anne herron says:


    Just the inspiration I needed to make those updates swirling through my head.

    Thank you, Jonathan. Your heart is contagious.

  24. Definitely sexier. 🙂

  25. Sandra Flear says:

    Beauty, truth, inspiring. love it.

  26. Val says:

    Excellent: )

  27. Amy Oscar says:

    Oh, how lovely.

    In this design and in your honest and playful copy, I feel and see you in a way that I’ve always sensed (and known) was there. The magnificent work you’re doing in the Good Life Project, your year-long mastery program. You’re doing such beautiful work. Now everyone can see! Thank you for peeling off more layers – for letting your light shine ever brighter.

    I’m so inspired by your site. You keep turning up the volume on what’s possible. You keep demonstrating that we CAN be spiritual, relevant, kick-ass thought leaders – AND artists of these virtual rooms.

  28. Ai Ling says:

    Thanks Jonathan!
    I love this new redesign.
    Size of words is so apt for reading on my iPhone.


  29. Hell yeah! But now that water has been added, do you “shake” or “stir”?

  30. Caren Albers says:

    SORRY….WE’RE OPEN – has been one of my favorite sayings for a long time and I couldn’t figure out how to fit it into my writing or life but I LOVE THAT YOU DID! That and Screamers Tattoo Parlor and the Corner Bar that isn’t on a corner. Love Your evolution and look forward to even more.


    • Caren says:

      Clarifying my previous comment the Screamers Tattoo Parlor and the Corner Bar that isn’t on a corner were my random thoughts. Yes, they were!

  31. Ben says:

    Love this simplicity!

  32. cassia says:

    Hell yeah!!! to cleanliness, clarity, creation and color(unfiltered no less)! Love it!!!

  33. Carole says:

    Lovely Jonathan! All you hoped to express and share in your world and more! Just lovely!

  34. Brilliant! The world needs more of the “real” Jonathan Fields. So glad to see it here.

  35. Julia says:

    Congratulations Jonathan, a new website always feels like a fresh start for both creator and readers.

  36. Sonja says:

    I’ve gotten your emails for a while, and love them. I initially found you on Steven Pressfields site, and love the way you communicate. The site is totally you, and you’ve inspired me to get on with mine!

    All the best!

  37. Egirl says:


  38. Wow, nice redesign of your site. I’ve been a reader and follower of yours for years and can relate to your writing. The new design fits your image and style perfectly. Great post announcing it too.

  39. Woo hoo! Welcome to your new online home – I think we’re all going to be very comfy here and love that you’re bringing a little bit of NY style to me here in Australia 🙂

  40. Tracy says:

    I love this radical and gentle openness. It resonates (as usual!) with things I’ve been contemplating in my own life and business and gives me a little push in the direction I suspect I need to move.

    I’m very much looking forward to hearing more from the “new and improved” Jonathan Fields!

    Well done and all the best.

  41. I love it. Took me a few seconds of clicking around and reorienting, but I love it now.

    And the whole “No bribe to join the tribe?” Now I’ve got to change mine or it’ll look like I ripped it from the Fields. #FistInTheAir

    Ah, hell, I’ll just rip it.

    Let’s do this, bro! Where do I add the water?

  42. Andy Waller says:

    HELL YEAH…!!! 🙂

  43. Megan says:

    Love it!

  44. Pooja says:

    Good work Johnathan! Congratulations on your new home 🙂


  45. Efrén says:

    Really an impressive transformation. It is more appealing and inviting in my opinion. Congratulations !

  46. An says:

    Love the look, feel, content, everything. So good.

  47. Nancie says:

    Cool and elegant…love it!

  48. Christopher says:

    I have a glass of water sitting next to me that I’ve been saying “I love you” to for the last 15 minutes while reading this. I’ve added it to “The New Improved JF”. God forbid we release some angry water on this thing, not that even A.W. could whither what I sense is coming.

    Much gratitude for you.

    • Jonathan Fields says:

      Ha. Love it, Dr. Chris! P.S. – We need to play soon. After this week. You’ll see why shortly. 😉

  49. Richard says:

    Great web site re-vamp – i really like it! (hell yeah!)

    & glad you’re not holding back on the writing either – its always much better that way


  50. […] Announcing the New Improved Jonathan Fields (Just Add Water) and Plan B from Jonathan […]

  51. I’m curious, is the picture on IGNITE page, from the rock scramble at Bonticou in Monhonk? It looks just like the hike I take every Friday.

    • Jonathan Fields says:

      Hey Kristin,

      I actually know and love that place. This image was taken in front range in Boulder, CO.

  52. Marcelle says:

    Late to the party, but LOVE the new look! For a second, I hated it…but only because I have a built-in resistance to change that kicks in automatically before reason gets a look in. It’s very fresh and vibrant and inspiring even. I had often wondered why you had never revamped the other one but I just figured you either had too much on your plate or weren’t overly bothered about aesthetics or something.

    Anyway, this new look’s mint!