When it comes to blogging, Seth Godin is an SEO disaster.
So, why’s his traffic and readership so massive?
Does Seth spend hours loading up his content with meticulously researched keyword phrases and patterns? If you’ve read him for long enough, it’s a safe bet the answer to that question is no. Then, what’s his secret? It has to do with a little thing called HEO…
Human Evangelist Optimization
For a number of years now, search engine optimization (SEO) has been all the buzz. Optimize your website or blog with keyword phrases, make it look human with Latent Semantic Indexing (LSI), link clusters or other specialized linguistic patterns in an effort to make yourself appear as important as possible to the search engines, then reap the traffic rewards. Is this effective?
Depending how good you or your SEO person is, it can be very effective.
In fact, some methods are so effective, they are considered downright devious, giving rise to the split between black-hat SEO (the Empire) and white-hat SEO (Luke). But, along with SEO comes the need to pay constant attention to changing algorythms, theories, strategies, tools and techniques.
SEO done right is a lot of work. If SEO jazzes you, have at it. It’s not my bag. Writing is. Telling stories is. Illuminating the human condition is.
I don’t want anything to do with SEO…but I do want a ton of traffic.
Because traffic translates to reach. And reach translated to impact.
What if there was a different way to get it? What might happen if you took a serious chunk of that SEO effort and, instead, turned it loose on the task of creating content that was so valuable, entertaining or informative, every person who read it simply HAD to pass it on to someone else, promote it, tweet it and link to it?
What would happen if you optimized your content not for search engine traffic, but human evangelism?
Even if you don’t have the chops to create it yourself, what what would happen if you allocated part of your SEO budget to paying someone else to “create insanely-something content” that was ready made for human evangelism, then spent a solid chunk of your time getting to know people who could help light the distribution fire and watch the human evangelism ripple fill the traffic pond?
Is this pure fantasy? Is it doable? Is it worth the effort?
Because, if it is, I would soooo rather spend my days creating content that blew peoples’ minds and leave the SEO to someone else.
Seems to have worked pretty well for Seth (yeah, I know, I am not him).
What do you guys think?
Join our Email List for Weekly Updates
And join this amazing community of makers and doers. You know you wanna...