Want to Sell More?

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Last night, I was in a room full of social media mavens and moguls…

And, I was asked what my top book recommendations were for marketing, selling and writing compelling copy. So, I reached deep down hoping to come up with the coolest, newest, hippest, most cutting edge recommendations…but instead, I started offering up titles that ranged from 20 to 80 years old.

What gives? Simple answer. Times change, circumstances change, marketing and distribution channels change, products, services and technologies change. But, human nature has remained largely unchanged for as long as history has been recorded. And, in the end, solving, selling and marketing are fundamentally about understanding human nature, not bells and whistles.

So, if you want to go find the latest jazzy book on copywriting for the web or optimization, that’s fine. But, my guess is you’ll get even more out of legendary books like

These books are as relevant, powerful and useful today as they were when they were published. Because, they spoke directly to:

(1) Crafting messages that cut directly to the heart of human nature and what makes people act, then

(2) Measuring, with precision, the impact in an effort to repeatedly tune and improve that message

So, if you want to know how to solve, sell, write copy and market better, don’t study advertising, study human nature…and start with the classics.

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3 responses

3 responses to “Want to Sell More?”

  1. Paul Sabaj says:

    Great info. A original copy of the Collier letter book went on Albris for over 300.00 I was on EBAY and there is a company that has reprinted the original for under 18.00 us. I bought my copy and love the thoughts behind the sale. Great list of books. Thanks

  2. Becky McCray says:

    There’s that list we talked about! Thank you!

  3. Peter George says:

    I am familiar with a couple of these books and look forward to reading the others. I couldn’t agree with you more when you say that although times, marketing vehicles, etc. have changed but human nature has remained mostly unchanged over time. I often equate marketing to physics. Physics haven’t changed; only what we know about the subject and how we apply what we know has changed. The same holds true for marketing.

    Peter George, The More clients More Profits Coach