You see, behind this cool, calm, rapidly-balding zen-like exterior, there’s a firestorm of OMFG brewing.
All (well, mostly all) for the right reasons.
It’s called being in launch mode…
You may have heard, I have a book, fittingly called Uncertainty, coming out at the end of September. And, well, I’m not really one to wait around until the release date, then shyly mention the book is out.
That’d be way to normal for me. Much madness is soon to ensue.
But, that’s not all. A book isn’t enough. I’m also about to re-launch my Tribal Author book marketing brand as an online tactical book launch training (stay very tuned, like “this week” tuned). Oh, and then there’s another top-secret experience for seriously committed artists and entrepreneurs that’ll go live right around the time the book hits.
So, yes, essentially three major launches. All…at once.
To make all that happen, you’ve gotta throw a whole lot of balls in the air. And, by a whole lot, I mean a hundreds, if not thousands, of moving pieces, people, resources, vendors, delivery dates, research, design, products, services, packaging, marketing, copy, teams, partners, each thing conditioned on the delivery of another. All in an insanely compressed timeframe.
Over time, while certain balls float, zip and soar snitch-like, just beyond your grasp, others begin to touch down, giving you little bits of concrete. Allowing you to touch stone in an otherwise thrashing storm of opportunity. Easing the anxiety of “is there any way I can really pull this off?” just enough for you to stop sweating, panting and swearing like the the outcast cousin at a Bunker family picnic.
But there may also be windows where you find yourself in this bizarre alternative universe where everything, every ball you’ve thrown in the air, is simultaneously hovering, teasing you, but not yet coming down.
That’s kind of where I am. Everything’s fluid. Everything’s ether. Everything could go either way. Every ball I’ve thrown has yet to land. And it’s my job to stay in this place long enough for amazing things to emerge. To lean into and even invite and amplify more of it. Maybe throw even more balls up. And to resist the temptation to knock some of those suckers down to earth before they’re ready, just so I can get a wee bit of closure.
Because. That place, your ability to be there, to dance with it…that’s where the good stuff comes.
When you find the strength to continuously act in the face of uncertainty, you till the soil of genius.
And, how fitting, by the way, since being in that place without losing your mind is exactly what Uncertainty is all about.
Oh, look *THUD*
One down, a thousand to go.
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