And, there’s also something deeply-gratifying about giving someone I care about a book that I’ve hand-chosen for them to explore. I buy books for myself all the time, but it’s just not the same as when someone says, “I chose this for you,” then gives it to me.
So I decided, with my new book – Uncertainty – I wanted to reclaim that experience for you. But not just the giving part. In the book, I spend a solid slice of time on the concept of “creation hives” – small groups of people who strive together to achieve great things – and how to build them. And it’s my hope that sharing this book with those in your hive will help get you all humming and acting on a radically different creative and execution level.
So I spent a lot of time brainstorming ways to inspire people to pre-order not just one, but three copies of the physical book. One to keep, two to share.
Here’s the thing, though. I’m so leery of all the pre-order bonus bonanzas I’ve seen with a bazillion downloadable PDFs and “trials” that we all know are largely worthless. And, on the rare occasion that I have an “ask,” it’s really important for me to feel like I’m still giving way more than I’m getting.
I wanted to do something different for you…
Something with extraordinary “real” value. Something that was a substantial multiple of the cost of the book and delivered mile-wide smiles (hint: think amazing limited-edition art), a deeper window into the minds, experiences and insights from a collection of some of the world’s greatest creators and direct access to me.
And, feel free to share this with anyone you feel would enjoy not only the book, but the experiences included in the bundle.
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