Uncertainty Book Trailer Goes Live

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I wasn’t going to do a trailer for my next book, Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance.

Because, with the exception of Tim Ferriss’ trailer for the Four Hour Body and Gretchen Rubin’s trailer for The Happiness Project, I’d never seen one that engaged, entertained and, at the same time, made their precise target demographic really want to learn more about the book.

Still, there was a nugget of an idea that kept tugging at me until finally, it simply had to come to life.

So, I chose my team, led by Michelle Vargas, largely because I’d seen her camera and editing style and really liked it. And this was such a simple idea – there wasn’t even a script – the editing would really matter.

The entire shoot only took about 30-minutes, followed by 2 weeks of editing and scoring.

Sharing this with the world makes me nervous. It’s different. Very different. Very real. Truth is, I almost lost it for a minute during the shoot. And watching the final trailer, you can tell exactly where and why.

Well, today’s the day…

The campaign for Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance officially launches right now with the release of the new book trailer.

And, if it resonates, I’d love if you’d share it with friends and maybe leave a comment under the trailer.

Oh, one other thing…



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23 responses

23 responses to “Uncertainty Book Trailer Goes Live”

  1. Sandi Amorim says:

    This was the first thing I saw when I got online this morning and it reached out and touched me. 9/11 was a wake up call, but there have been others since, some more personal. Those moments have made it clear for me that there is no someday, so how do I want to live my life and how can I help others?

    From my first taste of Uncertainty when you spoke at WDS to this trailer, it has resonated and I can’t wait to read it!

  2. Catherina says:

    Jonathan, as a career renegade and a former employee of a corporation (I quit less than a month ago to truly unleash my potential), I was already very much identified and inspired by you. Now, I can say I am in total admiration of the special gift you bring to the world…

  3. Clare Norman says:

    you touched my heart Jonathan.

  4. Beautiful. Honest. Simple. I want to read the book!

  5. I can’t believe you almost didn’t make this video. I was so inspired watching it I decided not to send my pre-written ezine and wrote about your video instead. One of the most powerful ways to connect with people is through authentic emotion, but I’ve noticed it’s particularly difficult for the men (and many women) in my life to be vulnerable this way, so I thank you for being an inspiration in more ways than one. Bravo to you and Michelle. The video is powerful beyond words.

  6. Hiro Boga says:

    The trailer is beautiful, Jonathan. Your story moved me deeply. This book is going to be amazing.

  7. Jonathan, your talk at #WDS was huge for me, and I’ve been anxiously waiting for your book to come out since then.

    I’m glad you decided to create a video. It absolutely engages and entertains at the same time (and brought tears to my own eyes to boot.)

    Can’t wait to get the book!

  8. Yes! I totally agree with Hiro. Beautiful and moving and exceptionally well done. Loving the advance digital version, but I can’t wait to get my hands on the hard copy.

  9. Bob Burke says:


    Despite hearing your inspring talk at WDS, buying your book was an iffy proposition for me amidst so many fine book choices available and extremely limited time. Your trailer changed that view. Now, I NEED to read it.



  10. […] You can read more about the background at his blog. […]

  11. Congratulations, Jonathan. Your spirituality shines through in this video. When will your book be published?

    – Anita

  12. emma says:

    I had to put The Verve’s “Bitter Sweet Symphony” on pause to go listen to your trailer. It was kinda perfect. Thank you for sharing your vulnerability as well as your insight. I look forward to reading your words. Congrats on this newest milestone.

  13. Bravo…Best Wishes:)

  14. Jen says:

    The trailer was beatiful and resonant for me. I’m so glad you did it!

  15. Congratulations Jonathan! It was a beautiful and touching trailer. I look forward to reading the book. I recently found and was fascinated by a YouTube video of the physicist, Richard Feynman, talking about uncertainty and have been thinking about this topic. What a fitting time for your book to come out. Best of luck with it.

  16. Allison says:

    So glad you made this trailer – it may be “different” and raw but, like the focus of your book, that’s what makes it brilliant. Congratulations and thank you for sharing. I have never been more excited to read a book than I am after watching your trailer!

  17. I saw you speak at SXSWi this year and really loved your story. I’m terribly excited to read the book, especially after watching the gorgeous trailer.

  18. Jonathan,

    Your book trailer is beautiful and moving. Am so looking forward to reading the book. I loved your talk at #WDS.

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  20. Benita says:


    Your book trailer took me back to that day. While I live in the opposite corner of the country I was in our airport helping where I could as the terminals were cleared (I was an employee). Now 10 years later I am a yoga teacher. I left the corporate world and started on a new path.

    I just recently discovered you but can recognize a kindred spirit when I see one. Well done on the trailer and congratulations on facing the fear, doing it anyway, and then letting it go to live on its own.


  21. […] Jonathan Fields bared his soul in writing his newest book […]

  22. […] the truth. For instance, this book launch was kicked off by one of the most personal and emotional book trailers I’ve seen. It’s compelling theater, and a great advertisement for the […]

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