Last week, my buddy, Charlie Gilkey of ProductiveFlourishing.com, asked me to share my top 3 or 4 marketing and business posts with him. I sent him a link or two from my blog, a handful from others…and a link to the below video of Stevie Ray Vaughan playing “Lenny.”
My question to you is…why? Why did I include the video of Stevie?
Because, as I mentioned to Charlie, if you get what’s really happening in it, you don’t need to get or do anything else. It has every lesson on business and especially marketing all wrapped up into one 8 minute and 32 second teaching moment of bliss. Actually, my email to Charlie was a bit more blunt, what I said to him was, “Do this, screw everything else.”
So, I’ll circle back to you…what’s the “this” I’m talking about?
- Why does this short video capture nearly everything you ever needed to know about succeeding in business beyond your wildest dreams?
- What does it teach you about product development, marketing, positioning, branding, mission, culture, passion, teambuilding, problem-solving, differentiation, ideation, innovation, communication, process, impact, responsiveness, storytelling, service and all those other buzz words?
- And, how does it slice past the buzz and get to the core of what matters and what works?
Share your thoughts in the comments…
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