I’ve been saying it for months. Strike that, years…
There’s no such thing as a one-sided coin…
If something’s going down, something else must be going up. And, for Career Renegades, that means opportunity.
Example #1 – health & Healing
In NYC after 9-11, while many businesses crashed, health and healing businesses soared. I know firsthand, having launched one of those businesses weeks after 9-11. My company not only helped contribute to the process of healing, but built a real, vibrant community and substantial stream of revenue. In fact, it’s now one of the top yoga studios in the Northeast and has served nearly 20,000 students and trained hundreds of teachers.
Example #2 – DIY
Over the last year, while home construction pulls back, the need for high-value, do-it-yourself (DIY) home improvement information has taken off. People still want to live in a nicer place, but can’t sell and can’t afford to pay someone else to do the work…so, they turn to DIY. If you can deliver the information people want need to DIY a project, for a fraction of what it would cost to pay someone to do the job, you’re in.
Example #3 – Candy
And, just last week, yet another market revealed itself as a massive “other side of the coin” business in tough economic times…CANDY!
You heard right. It seems the worse the economy gets, the better the candy biz gets. And, not just any old candy, but the old faithfuls from childhood. Because, in times of stress, people seek comfort. Beyond the sugar rush and effect on serotonin, our favorite childhood candies are anchored to a lot of emotion, very often great memories that come soaring back on a visceral level. And, most candy is still priced well below the level of even an austerity budget impulse buy.
So, even if the sky IS falling (and it’s not), you still have a choice to make…
While the pundits scream about the sky falling, most people are running for cover, ducking into doorways and buying umbrellas. But, a small group of savvy entrepreneurs and Career Renegades are out their with buckets waiting to catch it.
They’re finding, tapping and exploiting gaps and creating opportunities.
Question is…which camp are you in? Maybe it’s time to start looking beyond the perceived limitations of the economy, take off your “pundit blinders” and start ferreting out the other side of the Renegade coin.
Maybe, just maybe…it’s time to go gap-hunting!
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