Here it is, the keys to the blog-growth castle…
It’s not uber-networking, commenting on every high-traffic blog you can find, sucking up to big bloggers to get links, befriending social-medialites, installing plug-ins to get people to subscribe or thank them once they do or building your profile and family of friends.
Do those things help? Yes, but…
Only if you do one much more important thing really, really well. What’s that one thing?
- Insanely interesting
- Insanely entertaining
- Insanely informative
- Insanely useful
- Insanely provocative
- Insanely kind/compassionate
- Insanely friendly
- Insanely opinionated
- Insanely graphic
- Insanely therapeutic
- Insanely innovative
- Insanely creative
- Insanely uplifting
- Insanely funny
- Insanely, um…insane
Being any of these things on a “moderately,” “very” or “highly” level is not good enough. It’s got to be insane.
My highest traffic posts have been the ones that have been insanely something.
I can tell you before they ever go up if they are going to hit big or not. And, I am in heaven when I have the time to create them. As a blogger, it’s a gift to be able to give to your readers on this level. It’s a gift to be given a platform to share your voice with zest. It feels amazing. And people respond by reading, sharing, evangelizing.
Can you sustain posting at the insanely something level every time?
Doubtful, at least I know I can’t. But, the more I can be insanely something, the faster my blog grows. When I get too deep into other projects to be able to do the work needed to be insanely something, things slow down.
This, by the way, is why you’ve seen a number of top bloggers pulling back on their posting frequency, lately, and taking more time to make a smaller number of posts insanely something. In doing so, they’ve found no slow-down in the growth of their blogs. In fact, this approach often accelerates growth even of a more mature blog.
So, stop trying to put pretty flowers on the cake…
And start learning to bake a cake that’s so friggin’ good it’ll have your great aunt Tillie knocking over flower-girls to get the recipe.
Last week, the fabulous Shama Hyder wrote here first insanely something post at After The Launch. The thing that pushed it over the edge wasn’t the information, she usually provides great info, it was her emotion, for the first time on her blog, she let it rip, she added a bit of rant to her information. She got personal.
And, in doing so, she connected with her readers on a different level. Her comments for that post spiked dramatically, speaking to the power of emotion in getting your community of readers to participate in the conversation more (FYI – Shama just got proposed to and she said yes, everyone say woohoo!).
It really all comes back to Seth.
Stop asking how to promote your blog and spend more time being not just good, but butterflies in the belly remarkable, then just let a few of Malcom Gladwell’s sneezers know you’re there. Insane first, promote a distant second.
Funny thing is, I just realized…I wrote this post for me.
Time to get back on the insane horse.
Are you with me?
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