Stress is the New Fat (and busy is the new fine)

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Ask someone how they’re doing these days and, according to health-industry entrepreneur and consumer trend savant, Jan Bruce, they’re more likely to respond with “busy” than “fine.”

And that’s not a great thing. Because busy is often code for “I’m stressed and overwhelmed, but I don’t know what to do about it.”

Bruce experienced this in her own life. After building Body + Soul magazine into an industry-leading media venture, she sold the business to Martha Stewart’s Omnimedia, where she then became SVP and Managing Director for six years.

But, something was wrong…

Jan was becoming more and more stressed and less vested in what she was doing on a day to day basis. And it was taking a toll on her mindset, her health and her life. So, she stepped down to reclaim her own center, her sanity and her health. And along the way, discovered something she’d always known, but was now in a position to do something about.

She was not alone. Tens of millions suffer the life-stifling effects of stress and many of the current treatment modalities are either marginally-effective or unrealistic in the context of peoples’ lives.

In her words, “stress is the new fat.”

With that she set out on a quest to build a better stress-obliterating mousetrap, founding a new online venture – –  with the goal of leveraging science and technology to help people win the battle against stress and live more fully expressed, healthier lives.

In Bruce’s words, “we intend to own the ecosystem around stress.”

You can learn all about Jan Bruce’s personal journey, the challenges, stories and ideas and what she’s doing with her new venture in the latest episode of Good Life Project.

Click here now to watch it now.

And, if you prefer audio (the shows are pretty in-depth), just subscribe to GLP for instant access to audio mp3s of the show.

With gratitude,


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6 responses

6 responses to “Stress is the New Fat (and busy is the new fine)”

  1. Allison says:

    Sometimes the question “How are you doing?” gets asked as a substitute for the “How’s business?” question. So “busy” is code for “I’m still in business and not going away soon.” So that might be the positive example of “vested” stress.

    Great perspective on a pattern I had noticed but upon which I not really reflected. Thanks as always for the insights.

  2. Goodie says:

    I just love this quote from her…it makes me feel physically good to read it over and over….

    “…you’re sitting around a table, trying to solve problems that you’re really not invested in, except that it’s your job to be. And at that point, some people are content to do that for the money, but if that’s not what you’re about, then it’s time to pick yourself up and figure out how you can make a difference”

  3. Peter says:

    In Bruce’s words, “we intend to own the ecosystem around stress.”

    Hmmm… dominance syndrome… major cause of stress… not really the low key kind of person I’d seek out for a good shot of stress reduction…

    And constant focus on “self” (as in “me” quilibrium) is yet another cause of stress. Buddhist answer: take some time out each day to forget this “self” you’re constantly trying to bolster up…

    It actually works.

  4. Jamie says:

    I find the best way to deal with stress is learning to accept something for what it is. Otherwise it builds up inside and eats away at you.

  5. Rick Wolff says:

    Lately, “busy” can mean “I’m actually paying the bills, and I’ll start paying you back what you loaned me, thanks again.”

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