You’d never buy a company without knowing as much as possible about it.
And, you’d certainly never take a job without searching for everything you could find about the company and your potential boss online. You might even set up Google Alerts to track the mentions of the company and it’s senior or hiring officers to make sure you are up to speed on breaking news and chatter.
But, is it cool to tap Google Alerts to follow (aka “track) as much of the chatter, actions, movements and news on someone you hope to connect with on a business level in the future?
Or, is it just being really smart and doing your due diligence?
I asked a shortened version of this question on twitter, here are a few of the responses:
My thoughts are:
- Yes, it’s a bit creepy, but
- I’d do it, because you are simply gathering information that is publicly available in an effort to learn as much as possible about someone, before approaching them. It’s simple due diligence, but for the fact that there is now so much online and it’s so easy to gather.
- As you sit here reading this, someone somewhere is already doing this…on you.
So, what do you guys think? Is this okay, or is it going too far?
What am I missing?
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