He wants you to question why you do what you do. And more importantly, why you don’t do what you don’t do.
In his new book, Poke the Box, Seth wants you to knock down the walls to that container otherwise known as the status quo. He wants you to test, prod, poke. To see what’s real and what’s not.
Better yet, he wants you to act.
To take initiative and move ideas out of your head and into the world. Whether you’re right or wrong matters less than whether you’re moving and acting. Once you’re in motion, if you’re paying attention, it’s fairly easy to correct course. But, it all starts when you stop thinking about doing and start doing.
That’s the core message of Poke the Box, from his just-birthed joint publishing endeavor with amazon, The Domino Project.
Indeed, the both the book and The Domino Project are living, breathing examples of the book’s message. Stepping away from a long career as a mainstream author to launch a next-gen publishing venture with the goal of making it easier to buy and share ideas is a bold move. A grand experiment.
And Seth and his Domino Project team are pushing, prodding and poking like never before.
This first release, for example, can be purchased in 7 versions:
- Limited Deluxe Edition
- Audiobook mp3, or
- Audiobook CD
Why? Because everyone has their own favorite format to both read, collect and share. So it’s important to meet people where they are.
That image above is the front cover of the book. Notice what’s missing? Yep, the title.
The thought is that the image alone will be more likely to prompt people to ask you what the book is and start a conversation around it.
The Limited Deluxe Edition, priced at $75, includes the book with a letterpress jacket, a specially designed signature plate signed by Seth, and a letterpress poster.
The kindle edition started at $9.99 for pre-orders. Nothing unusual there.
But then Seth issued a challenge:
The final pre-order price for the Kindle edition of Poke the Box will be determined by how many of you sign up to get our free online newsletter. We already have about 10,000 subscribers, so we’ve already lowered the price. (We started with a pre-order price of $9.99—we’re down $2). Amazon has agreed to work with me in lowering the price one more dollar for every 5,000 new people who sign up. So we’re starting at $7.99. We’ll keep going until we hit a buck.
Days later, the newsletter list had grown substantially and the pre-order price was dropped to $1 for the kindle edition.
And, by the way, Monday Feb 28th is the last day to lock in the $1 pre-order price, so you might want to order your kindle version for a buck now.
Watch what Seth is doing with The Domino Project.
The publishing world is evolving so rapidly right now, nobody knows who the leaders will be or what the models will look like. Seth’s willingness to poke his publishing box in the light of day is a gift to those paying attention, because we get to learn from his grand experiment.
Now, let’s make this even more interesting…
For those who like the feel of a hardcover book in hand (that’d be me), I’ve got an advance copy of Poke the Box I’d like to give away.
If you want my hardcover copy of Poke The Box, here’s what to do…
In the comments below, share how you’ve poked your own box recently and why you should get my copy of Poke The Box. Write as little or as much as you like, but remember, text makes me sleepy.
You have until Wednesday, March 2nd to enter with a comment. On Thursday, I will then pick a winner based on my totally-biased, non-scientific, non-random, easily-swayed selection process (did I mention how much I love chocolate?!).
[FTC Disclosure – I like pie. Sadly, I haven’t yet figured out how to earn any from the sale of Seth’s book. Still, I’m working on it, and if I figure it out, I’ll be sure to let people know I got me some yummy pie in exchange for them buying books. Oh, and I also got my advance copy gratis. Didn’t cost me even a forkful of pie…or mousse…which I also like.]
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