Yeah, I know, that name brings up all sorts of stuff. That’s the point. This post is not about that event, it is about the website, video and copy they’ve set up to market it.
Forleo and LaPorte are two of the smartest marketers I know. And they go about it in ways that often break a lot of rules. The event website and marketing funnel is a great example.
So, with their blessing, I’ve done this 20-minute video “deconstruction” of the website, video and copy to help show you what’s really happening under the hood (both the website’s hood and your psychology hood). Hope you find it valuable.
P.S. – Just before I hit publish on this post, I learned that Forleo and LaPorte only have about a dozen seats left in the event. Not bad for a $1,000 / seat live event in NYC.
You may love their style or hate their style. Doesn’t matter. The ability to nearly sell out a high-price event a month in advance while so many others are having trouble moving $17 ebooks tells you what they’re doing is working. So, watch, take notes and learn.
Btw, here’s more info on them and what they do:
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