George Bernard Shaw once wrote:
The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.
Here’s the way widespread evolution and adoption of ideas happens…
It usually starts with one person. A madman, A heretic. A dream-chasing fool with just enough of a glimmer of truth, proof and charisma that he or she is able to rally a small number of people to the notion that “they” just might be right, and the “old guard” just might be wrong.
From there, increasing waves of people who’ve been poorly served by the old model, the outliers, those in search of a different answer rally to the cause of a new path. Now, instead of one unreasonable being, we have a small, but vocal gaggle of unreasonable beings — The new guard.
And, here’s where it gets tricky…
There will come a time when the unreasonable group with new ideas will become big enough and vocal enough that the old guard will move from poking fun to feeling threatened.
After all, they’ve spent a lot of time and money selling the current paradigm, regardless of how dated or even outright wrong it may be. Plus, reputations, institutions and proclamations have been build and staked upon the old ideas.
Egos, livelihoods and, potentially, future revenues and funding are at risk of being lost.
So, regardless of a long-abandoned quest for truth that may have led the old guard and old ideas into power, their mission now is to quash the “unreasonable” guard…at any cost. Science be damned. Philanthropy be damned. Progress be damned.
It’s all about self-preservation…always in the name of what’s best for “the people.”
And, this moment is often the ultimate test of not only an idea, but of the will of “unreasonable” people to bring that idea to life. Indeed, surviving the sometimes public thrashing by the old guard is often the different between the emergence or evaporation of a new paradigm.
So…why do you care?
Because, the time for new ideas is now.
The time for evolution is now.
The time for progress is now.
On so many fronts.
Now, more than ever.
And, that next great idea just might come from you…
It starts with one woman, one man…one idea.
Unreasonable, irrational, downright heretical.
That’s where the seed is planted.
Question is…are you ready to be unreasonable?
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