Profitable Idealism?

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In January, I introduced you to a small gathering of people who are doing great work by helping others do great work.

Well, the response to those calls was so incredible (we had over 700 people sign up for each and maxed out my 250 line bridge for every call), I’ve decided to keep the love going.

This week, I’m going to introduce you to two friends—Pace Smith and Johnny B. Truant.

If you been hanging out the social media world, you’ve likely seen their names. I met Pace and her partner, Kyeli, a few years back at SXSW and Johnny just last year, also at SXSW. Though I’d been exposed to their work before each meeting.

They’ve become well known for three things (I’m sure there’s more, but let’s keep it simple) –

  1. Creating highly-engaging, often provocative online personas by accentuating, rather than dumbing down how different they are from others,
  2. Building serious income vehicles around their personal brands and
  3. Making money ethically from social media.

Yes, for some, ROI and social media can co-exist peacefully in the same sentence.

Pace runs a business with her partner, Kyeli, called The Connection Revolution. From that platform, they’ve launched a variety of trainings, products and services. And Johnny has built a small catalogue of information and service-driven income vehicles around his personal brand, too.

They’ve both actually found ways to dance along that thin line they call “Profitable Idealism.”

Not only that, they’ve built an entire course on the subject. So I asked if they’d jump on a call with me to answer a ton of questions about how they’ve each built their businesses, what the key drivers and mistakes were and also about this phrase they’ve been throwing around a lot lately – Profitable Idealism.

I want to know more about that. Does it really mean what I think? Is it about figuring out how to generate an income without selling out? Or is it about understanding that selling out can actually be one of the greatest ways to sell in? Dunno. But I have a lot of questions.

So, the three of us are going to jump on a conference call together, to answer those questions, plus any questions you guys have.

Here are the call details:

  • Day & time: Wednesday, March 9th | 9pm EST / 6pm PST
  • Format: Conference call – 250 person limit (dial in early, lines max out)
  • Price: Um…nothing. Just show up and learn

How do you get onto the call? Sign up below and we’ll email you the call in details, along with a reminder email an hour before the call.

Please, please, please be sure to call in at least 5 minutes early. As I mentioned every call we did like this in January maxed the lines and people got bumped. I don’t want that to be you.

And, if you’d like to have Pace and Johnny answer your questions, two options.

Either leave a question below in the comments OR we’ll also set aside time to answer questions live on the call.

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6 responses

6 responses to “Profitable Idealism?”

  1. Kyle Logue says:

    I like the idea of “Making Money Ethically with Social Media.” There’s so many black hat techniques, it’s nice to see someone become successful without them.

  2. Jonathan – I would love to hear this call, but I’m not available at that time. Will there be a recording?

  3. Nikoya says:

    Awesome… sounds great. Hope I can call in in-time to make the 250 mark!

  4. Hi Johnathan,

    Thanks for hosting this call. I love the idea of “Profitable Idealism” and the idea o picking Pace and johnny’s brain’s. I have no doubt there’s all kinds of interesting information floating around in there.

  5. Laura Gonzo says:

    I was so excited to see this post, and then crushed when I realized I’ll be on a plane while it’s happening. Will there be any way for people to get audio after the fact?

    Thanks for all you do.


  6. Cory says:

    I signed up to listen in, was REALLY excited, then 1 hour before call had minor disaster. Please tell me I will be able to hear a recording of this soon (wrinkles brow nervously)