A lot of people want a lot of attention…
Which leads to a whole lot of shtick. Goofy “leave-behinds,” like squeeze balls, popsicle sticks or M&Ms with your name printed on them. Or events designed purely to get attention.
Problem is, in a world filled with attention-hungry noise, it’s not enough.
Shtick doesn’t stick.
It may be cute. It may provoke a momentary “cool!” or “cuuuute!”
But for a stunt or attention vehicle to lead to business, you need to bundle it or better yet, replace it, with an experience of not only pattern interruption, but relevance, reason and resonance.
- Relevance – the attention-mechanism is actually intrinsically-relevant to the need or desire or the person or company
- Reason – it gives them a reason to (a) prefer your solution over another’s, and (c) buy, and
- Resonance – the impact of the attention mechanism resonates deeply with the recipient and provides independent value.
Anyone can come up with some kind of shticky event or doohicky that stops someone for a moment.
That’s not the challenge.
It’s what they experience and whether they’re compelled to act in a way that benefits both of you after your “intervention” that turns an attention-mechanism into impact and business.
Now, where’d I put that personalized bobble-head order form?
Join our Email List for Weekly Updates
And join this amazing community of makers and doers. You know you wanna...