Anyone who has pitched a book, business or movie to a publisher, VC or producer has been through the same dance.
It’s Wuthering heights meets Spongebob, but edgier and with a Quentin Tarantino fast cut Miller Time energy. It’s The Four Hour Workweek meets Fried Green Tomatoes, but set in Little Havana and with a bit more of a Catcher in The Rye slash The Secret thing happening. And let’s not forget, “it’s the next Hemingway, Brando, Jobs or Ablom.”
People want to frame and pitch you in the light of other massive successes to give context in the hope that you’ll ride reputation of the legends you’re being compared to.
Sounds cool, shorthands the pitch…only it’s garbage.
Strike that. It’s worse.
Because implying you’re the NEXT something or someone simultaneously diminishes the value and power of you being the FIRST you!
It tells people from the get go that you’re derivative.
It strips away the extraordinary opportunity to rise to the challenge of defining who you are, demonstrating the value of your own unique contribution and proving to the world that you’re not the next anyone. You’re the first you. And that’s enough to get you where you’re going and then some.
So next time you or your rep are tempted to shorthand how you’re magically delicious and utterly different, do it by framing yourself as the first big you…not the next big someone else or the coolest elements of other peoples’ work,
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