One of my favorite writing gigs is my weekly column over at FreelanceSwitch.com, a vibrant, information packed blog about freelancing that has literally exploded this year.
Founders, Cyan and Collis Ta’eed just released a new book, packed with a huge amount of information on launching, building and growing a freelance career.
Beyond it’s comprehensive scope, its lessons are broadly applicable to a wide range of freelance specialties, making it useful to literally millions of people.
So, if you’re looking for a great read that’ll help you take your freelance business to the next level in the new year, How to be a rockstar freelancer should definitely be at the top of your list. Plus, they released it as an e-book, meaning, if you head over there now, you can be reading it in less than 5-minutes! Woohoo!
Check out the full table of contents below:
1-1. What is Freelancing?
1-2. Your Job and Freelancing on the Side
1-3. Your Financial Situation
1-4. Business, Accounting & Legal Requirements
1-5. Having a Business Plan
2-1. What is Branding for a Freelancer?
2-2. What Can Branding Do For You?
2-3. You as a Brand
2-4. Naming Your Business
2-5. Your Logo, Cards and Materials
2-6. Your Website
2-7. Building a Reputation
The Working Day
3-1. Home vs Office
3-2. An Ergonomic Workplace
3-3. An Environmentally Friendly Workplace
3-4. Staying Organized
3-5. Being Productive
3-6. Dealing with Distraction
3-7. Staying on Top of Your Game
3-8. Managing Work Hours
Getting Your First Jobs
4-1. Your Portfolio
4-2. Your First Leads
4-4. Meeting Your Leads
4-5. Free Pitching
4-6. Steady Income Sources
4-7. Pacing Yourself
Scoping & Timeframes
5-1. Requirements & Briefs
5-2. Estimating Timeframes
6-1. Your Costs and Your Break-Even Rate
6-2. Calculating Your Hourly Rate
6-3. Changing Your Price over Time
6-4. Charging for a Job, not an Hour
6-5. Delivering Your Price
6-6. Contracts and Terms & Conditions
6-7. Retainers and Regular Gigs
6-8. Too Cheap, Too Expensive
Doing the Job
7-1. Setting Expectations
7-2. Tracking Your Hours
7-4. Being Available and Responsive
7-6. Budget and Timeline Blowouts
8-1. Leads and Clients
8-2. Essential Client Skills
8-4. Educating Clients
8-6. Managing Clients, their Jobs & their Assets
8-7. Providing Good Service
8-8. Dealing with Disagreement
8-9. Identifying and Dealing with Problem Clients
9-2. Cash Flow
9-3. What to Do When They Won’t Pay
9-4. Recognizing Problem Clients
9-5. How to Take Payment
9-6. International Clients
10-1. Positioning Yourself
10-2. Planning Your Marketing
10-3. Marketing Yourself in Person
10-4. Marketing Yourself Online
10-5. General Marketing Tips
10-6. The Idea Bank
Building a Business
11-3. Hiring Staff
11-4. Building a Business
11-5. Freelancing as a Springboard
11-6. Further Reading
It’s a great read with tons of immediately-usable tools and techniques for real-live practicing freelancers. So, give it a whirl.
You can download it here instantly, read it this week and get ready to take your career to the next level in 2008!
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