If it didn’t really happen to me, I’d have thought it was a skit in a training video about what not to do.
I was at Fairway market on 125th Street in NYC, perusing the itty bitty supplement section. Clearly looking for something I wasn’t finding. The employee manning the section saw me looking, not finding what I needed and chose not to help.
As I ambled closer, still searching, it became clear I wasn’t going to find what I wanted on my own. I knew, she knew it.
When I was five feet away, she pulled out her phone and made a call. “Oh, hi, just seeing what’s up. Yadda yadda yadda.” All personal. Nothing urgent.
I came up as close as I could without invading her personal space and smiled as I tried to catch her eye to let her know I was waiting to ask a question. She rambled on. Standing there, facing away.
Maybe if she spoke long enough, I’d go away. But I didn’t.
Finally, she hung up.
“Excuse me,” I asked, “I’m having trouble finding the rice protein, do you know where it’s located?”
“I have no idea,” she replied with a look of annoyance, then walked quickly away.
Lesson for entrepreneurs…
There is likely no more important decision you’ll make than who you hire, the culture you create and how strongly people buy into that culture.
Zappos CEO Tony Hseih has often spoken about how the company offers new employees $1,000 (that may be higher now) to quit after their first week. If you want the money over the job, you’re not the right fit and they’d rather lose $1,000 and a week than invest in someone who’s not on board with the culture and vision.
People matter, even in a commodity business like groceries. Actually even more, because one of the greatest differentiators a commodity business can have is the experience they wrap around the product.
Hire smart. Hire heart.
Join our Email List for Weekly Updates
And join this amazing community of makers and doers. You know you wanna...