Help a Reporter Out and Help Your Personal Brand

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Guest Post from: Chris Perry of Career Rocketeer

Do you know Peter Shankman? If you are interested or active in the world of online personal branding and blogging, you should.

Peter is an entrepreneur, author, speaker, blogger, you name it; however, he is probably best known for founding Help A Reporter Out (HARO). HARO is currently the largest free source repository in the world, sending out thousands of queries each week from journalists, reporters and bloggers to more than 100,000 sources around the globe looking to be quoted in the media. HARO’s tagline “Everyone is an Expert at Something” is continually reaffirmed as thousands of new members contribute to each week.

As a career search and personal branding blogger (and my own personal brand manager), I am always seeking new ways to build upon my own personal brand and reputation online.

While I currently do this through my blogging and professional networks by sharing news and advice and by constantly generating and seeking new and relevant content for my own blog and my guest posts, I discovered that HARO provides two outstanding services that can help you grow and enhance your personal brand online.


Become a HARO source by signing up for free here. Each day, you’ll receive up to three emails, each with anywhere from 15 to 30 queries per email. They will be categorized into groups, including Business & Finance, General, Health & Fitness, Lifestyle, Technology and Travel. If you match the query’s desired source request and can provide truly relevant insight, information or testimonials, you can contact the respective journalist to contribute.

If the journalist responds and your contribution fits his/her needs, you may be featured in his/her work online. This is a great way to build up your reputation as an expert in your field, help others with relevant information, and strengthen your personal brand.


Ever get blogger’s block? Ever want to include others’ insights and experiences in your articles and posts? Create a new query and submit it for free here. You can include all of your information, or leave it anonymous, and submit it to multiple categories, including those listed above.

This is an excellent and simple way to gather valuable and relevant information to compliment your own in your articles and publications. Involving others via HARO enhances your credibility and that of your personal brand online.

No service or tool, including HARO, will make you a “star” brand overnight; however, HARO offers you two effective online channels through which you can gradually launch your personal brand.


Chris Perry is a Gen Y Brand and Marketing Generator, a Career Search and Personal Branding Expert and the Founder of Career Rocketeer, the Career Search and Personal Branding Blog.

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