Has Passion Jumped The Shark?

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Everyone’s talking about passion.

Find your passion, pursue your passion, monetize your passion, share your passion, build your business and life around your passion.

What about this…be done with passion?!

There. I said it. It’s out there.


What a word. I used to love it. I still love what I see it standing for.

But it’s become so loaded. And so watered down.

It’s the new NEW authenticity.


Does anyone really know what it means any more?

Pop-psychologized, over-hyped, commercialized, productized and maybe time to be eulogized.

Seriously wonder if it’s officially jumped the shark.

Why? Because I can’t say it in conversation without cringing and feeling like my credibility in the presence of hardcore visionaries, makers, creators and seriously kick-ass entrepreneurs and business people just plummeted. It’s a visceral thing.

Yet that’s the word everyone uses. Maybe it’s because that’s the word everyone uses that I’m now having so much trouble keeping it in my lexicon.

Well, today that stops.

I’m not using passion any more (okay, maybe on occasion).

I’m switching to something else, dunno, maybe “driving interest.”

What is that? It’s something that keeps you up at night. Something you do in your down time from a place of pure intrinsic motivation. It fascinated and engages you. It makes you come alive. It’s the thing you can’t not do. For money or not.

Maybe you’re saying, “this is just semantics.”

Maybe it sounds a whole lot like your understanding of passion. Maybe you’re right. But words matter. Language matters. So when a bajillion passion pushers hurl the word around as justification to buy their product or start a blah blah blah, it loses what made it magical to start with.

In making this switch, I get to create a different term. Something far less slathered across the world of personal development. And I get to define exactly what I mean by it.

At least to me, that matters. I feel good talking about driving interests. I’m not concerned about rolled eyeballs or being viewed as a dreamer or huckster when I use that phrase. Not true when I talk about passion these days outside the already indoctrinated woowoo crowd that I know and love, but also don’t want to represent the boundaries of my reach.

Curious, am I the only one who’s done with passion?

Or is this the bleeding edge of a movement?

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131 responses

131 responses to “Has Passion Jumped The Shark?”

  1. Tara Gentile says:

    You’re not alone here, Jonathan.

    I wrote a post a while back about how others have completely diluted the definition of passion. It’s not just the word that’s old and tired – but people’s definitions of it!

    I personally still like & use the word. But I try to put it in context of it’s actual meaning.

    And language does indeed matter, as you say! I get so sick of people streaming words like passion & authenticity together to form woowoo catch phrases for themselves that hold little meaning. It’s time for us to respect the words that we use, even (and especially!) in the digital sphere.

  2. Jonathan,

    I am. Actually, given that this perspective is coming from you, a guy that I would consider a passion proponent, confirms that passion has “jumped the shark.” Back in October, I wrote that Passion was Overrated. If you’re interested, you can read my perspective here.. http://ow.ly/4kCTQ

  3. I totally get what you are saying Jonathan and I have been there on this and other words/concepts. I wonder if it is a unique outcome of our hyper connected world that these words spread so quickly (ad nauseum) these days…

    And it suddenly occurs to me that there is also another perspective. A little more ‘meta’ that has me curious and noticing. So what does this say about us as a society that now “passion” seems to be the buzz word? Does it point to what we are missing? And do words that speak to what people long for the ones that get hyped?

    Are the people who are passionate and living it using the word?

  4. Stephen Gaudet says:

    Agreed Jonathan….agreed.

    Personally, I blame Oprah.

    I think we all have our own version of “passion”, it’s just that it’s the word that we can all agree on so it’s gets used over and over.

    I’ll happily join your movement and officially drop it today.

    From now on it’s “_______”….um, not sure yet, but I’ll figure it out.

    Thanks for posting this today!

  5. I do think that Passion has jumped the shark, at least the the marketing and monetizing sense of the term. That being said, I also believe that it is important NOT to drop it from your Lexicon. Use it as it should be used rather than searching for a different term. If you search for a different term that are you really being true to yourself? Are you being authentic?

    And I would disagree that Passion is the “new NEW authenticity.” Or maybe I take issue with how people are using the term – where they really are talking about being self-serving. Where it is more about their wants, needs, and go and they simply label it as “being authentic”.

    Authenticity, to me is being true to oneself and truthful with others. I personally feel that authenticity is a lost art.

    I see it here in your blog and in other tiny areas, but I don’t see it in business or the general population.

    Driving interest. I can live with the term, but ask you not to give up your passion for Passion, just because the outside world has gone passionate and jump the shark on usage.

    Stop cringing. Be authentic. Be proud to be passionate about something. Instead say I’m passionate about passion. Real passion, not the overhyped, productized, or commercialized version.

    If you let the marketplace change you, are you really being true to yourself or is this just a subtle way of giving into pressure? Something to ponder.

    • Jonathan Fields says:

      Hey Faith, by it being the new NEW authenticity, I mean in terms of how overused and diluted the word has become, not the literal definition. And, truth told, at least for now, using a different word is being true to myself.

      My understanding of what I mean by the word passion is clear, but the word itself has become so overused and associated with people, actions, products and paths that are not my intended meaning that I no longer feel good using it. That may change, pendulums swing back, but for now, I’m over it. Not what it means as I understand it, but the word.

      The marketplace hasn’t changed me, though I always remain open to it teaching me. But it’s changed the lexicon, which happens in the normal course of things. It’s my job to evolve my use of language to be true to me in response. My connection is not to the word, but what it means to me. And that can be expressed in any number of more explicit ways. I’m good with that. Hope that clarifies.

      • Thanks for the clarification. This statement, to me, is a perfect example of authenticity.

        You are in touch with what and why. Your internal self. Seeking to align the internal and external.

        I’d still argue not to give up the word entirely. Don’t let yourself cringe if you know that you are using the word in a context and manner that is accurate.

        Hum, clearly from my rapid response I’m being passionate about this issue. In pausing and reflecting, it’s not the particular term per say, but in part this vision of your mental cringing and allowing yourself to be changed due to the outside forces. That is what I’m fighting for/against.

        Thanks for listening, sharing, and exploring.

  6. I personally like talking about “work that brings you focus and joy.” : )

  7. patrick says:

    The next time a person tells me they are passionate about social media, or real estate or…whatever, I am going to throw up on their shoes.
    There’s absolutely nothing wrong with passion but, if you are passionate about what you do, SHOW me instead of telling me.
    On the other hand, if you are passionate about a hobby, a cause, your life….I’m all ears.

    • Alexis Neely says:

      Oh, I do like this distinction. Maybe this is it – passion isn’t something to be talked about, it’s something to be transmitted viscerally and energetically.

  8. Marilyn Taillon says:

    Back in the 90s? or was it the 80s? when I first started hearing about it, it always made me feel a little like my company had been bought by Madame Fifi’s House of Pleasure. Put me down as “done with passion before it started.”

  9. Les McKeown says:

    I both agree with this and believe that there is a healthy moving of the needle away from the abuse of this word.

    See Dan Pink “The Case Against Passion”: http://www.danpink.com/archives/2011/02/the-case-against-passion

    And, um, me, “Stop Trying to Find Your Passion and Get to Work”: http://www.huffingtonpost.com/les-mckeown/why-you-should-stop-tryin_b_813110.html

    Interesting times for us curmudgeons.

    • Chris says:

      Les, Loved this read on the Huffington Post. Would agree with you on many points and probably add ‘passion’ is part of a dynamic and the amount is dependent on each person.

      Especially like the insight around ‘motivation’ and your own experiences you shared.

      I am the type of business that has built a highly successful career in a field I am not passionate about but motivated because there are many aspects I have come fill my needs.

    • Ginette Robert says:

      I agree with your Huffpost article. It might be more fun if you ara lucky enough to love what you do but you still have to be competent.

  10. G says:

    Good morning,

    I agree. I think Napoleon Hill wrote about a “definite purpose”. Passion, for me, is confusing. I have many passions or things I am passionate about. How do you pick or limit yourself to just one passion? The word “passion” has lost meaning for me. Its power dwindled with over use.

    I think passion, like most buzz words, is really over used. Tony Robbins says “live with passion”. That’s when I stopped being passionate about the word passion. ;o) Be careful of the word “driving”. It to has been over used, albeit 20 years ago.

    I’m not looking for my passion. It’s time to recycle. I wouldn’t mind finding something to “light my fire”.

  11. Jodi Barnes says:

    I’m not sure we’ll ever be done with ‘passion.’ Last week I blogged about Drive (Pink’s book, already out a good year) and asked readers to share what drives them. Driving interests is okay, but honestly sounds a little too academic. Your subtext, the bigger theme underlying your search for a passion proxy, is that words’ connotations and by association, their value or harm to our brands, have become such a huge concern. I know, I know. Marketing has been around for millennia. But hip lexicon that rides the newest wave (on the bandwagon) recedes much more quickly. If you relegate passion to the dumpster, in a year or two you might have to dig it out. Cheers!

  12. I’m reading responses going no, no, no.

    If you change the terms you use, moving away from what you
    feel is accurate and truthful it feels like giving in.

    Instead, I’d rather be on the leading edge of ensuring it has value. When you hear it used, asked for a definition. Take the time to discuss what it really is. Ignore the hype about it but don’t change yourself.

    That feels wrong. Like giving in to social pressure.

    • Ruth says:

      Faith, I like what you write. I agree that we could usefully and freely request ‘passionate people’ to define what they mean when they say they’re passionate about something. I feel that passion connects the heart to the mind and people to purpose. I feel like it elevates us above mere drive (an eighties fixation) and draws us forward into the current millenium; we’re in rapidly changing times which will reward the closer connection between one’s passions (inherently linked to your Success DNA [thankyou Greg Habstritt]) and one’s actions, which ultimately describes one’s purpose. Myself? I use the term ‘passionate’ sparingly and ask people to describe what they love the most – an easy path to finding what people are REALLY passionate about!

  13. Hi Jonathan,

    First time posting here but have really enjoyed your blog for quite some time. This post definitely striked a cord for me.

    “Because I can’t say it in conversation without cringing…It’s a visceral thing.”
    I feel this too.

    The root of the word passion in Latin is to suffer. So the question really becomes, do you have something you are willing to suffer for? Something you are willing to die for?

    When phrased this way, suddenly the question becomes more interesting. You can’t help but sinker deeper into yourself when you consider your life through this lens.

    Unfortunately, this meaning seems lost. It’s a loaded, cringey word that’s lost meaning like “spirituality” “God” and even “purpose.” Seems like it’s time to upgrade.

    • Jonathan Fields says:

      Steven, thanks so much for jumping into the conversation! Interesting context, definitely something to explore.

    • Ruth says:

      Steven, an interesting point about etymology which reminds me of socio-linguistics at uni. Language evolves rapidly in response to so many factors. Culturally, the US is so unique, and when social media is added to the mix there is rapid immersion and subsequent saturation of terms. I feel like your point about passion being linked to purpose is critical, however.

  14. Hi Jonathan, I think that it isn’t passion that has jumped the shark – passion will always be important (and always has been). Maybe the *hype* about passion has jumped the shark, though… the message has been out there long enough that people get it already?

  15. Hiro Boga says:

    Words are powerful. And, over time, their power becomes diluted through misuse, an accretion of projections, thought-forms, beliefs, and so on.

    The word’s own intrinsic meaning and vibration disappear under the weight of our collective inanity.

    To rescue a word like Passion from the realm of cliche and restore it to its original power and radiance, we may need to find words that are more precise, that haven’t yet blurred into a smog of overuse.

    Eventually, though, Driving Interest might go the way of Passion.

    Any word, when it’s used mindfully, with precision, clarity, and love, becomes itself. Irreplaceable. Unique.

    We can become champions of the inner life of words.

    Even–and perhaps especially–when that life is endangered by buzzspeak!

    As always, Jonathan, you provoke the most interesting explorations. Thank you!

  16. Marie davis says:

    Yes, I agree. However this may be just a note about how lucky you are to be surrounded by folks who do work in their, forgive me, passion. Many, many folks out in the world have not figured out that whole– living life charged thing. And those of us who do are looked at like we are odd balls.

  17. I am in agreement with this idea. I think we often find a word that covers so much and ends up meaning so little. I laughed a little at your “rant” because it felt so like I feel about how I hear all those who seem to echo each other in their efforts to stand out from the crowd.

    Some of what I’ve done, what I Now want to DO is all about enjoying what is ordinary, every day, even rather routine. When I’ve allowed “passion” to drive me or even to pull me, it’s been less appealing on so many levels.

    I’m just emerging in so many ways at Present. If I had to count on “passion” to get me up and out and going, I’d still be asleep Right Now.

    Thanks for this, Jonathan.

  18. Katie says:

    THANK YOU for this post. I’ve been saying the same thing for sometime now…………lose the word “Passion”

    Well done.

    • Ruth says:

      Katie, I disagree! Retain the work passion – and look at your own life, check-in about its connection to purpose….and then comment on passion.

  19. tracey says:

    I think whatever word or phrase you choose to use to explain what keeps your fire lit will exude authenticity when it is, in fact, authentic.

    If it’s passion, it’s passion. If it’s driving interest, it’s driving interest.

    If you don’t feel the magic of your own fire, no one else will either, regardless of what word you use.

    You’ve got to own your spark to spread it.

  20. Woops just used the word “passion” in my last tweet.

    Words do matter. Semantics can’t be overlooked. I must admit though, I hadn’t thought how overused and perhaps watered down the term had become. My brain is enjoying the little exercise to come replace it with something more precise.

    p.s. taking the word “awesome” out of my vocabulary…much for the same reasons.

  21. Philip says:

    Thanks, Jonathan. I agree.

    I tried finding my “passion” for a year. It didn’t exist. I love learning, have a deep curiosity, and am fascinated with visual arts. In the end, I’ve adopted “deep interest of the moment” for my lifestyle and it works a lot better.

    • Philip, this points to a related problem in our culture–the expectation that each person has only ONE passion. I have accepted myself as a scanner–someone who will always have many interests, many loves, many obsessions. I like to think about living an expansive life, one that welcomes everything in, and about doing everything I do with focus and excellence.

  22. Shauntelle says:

    Oh man, I just kept myself from writing a similar piece about the word “authentic”… I’m so sick of hearing everyone talk about being authentic and following your passions, I can’t even tell you! Not because I don’t believe in the concepts… I do!

    I’m just sick of them being used as marketing jargon… when I hear my bosses at my day job (a manufacturing company) talking about how we can express our authenticity online… it makes me grind my teeth!

    Plus… the reality is… maybe your authentic passion isn’t something that can make you money… maybe it shouldn’t make you money… maybe the minute you try to monetize your passion, the passion you feel will start to fizzle! I can’t help but wonder if we’re losing something by trying to make every pleasure a career or business endeavor…

    • Ruth says:

      Shauntelle, I’m so with you about the monetizing thing. I’m in Australia and we do things a bit differently in many ways…however, my number 1 passion is swimming a kilometre a day at the ocean baths and my number 2 is living in a wonderful, loving relationship with my husband. So, I’m not sure how monetizing those passions would go! I’m open to suggestions (lol)

  23. Stirling says:

    There is nothing wrong with the word “Passion”. Its just how its used and the meaning or weight behind it thats wrong. If I say I’m passionate about about Arsenal Football Club (sorry guys a UK soccer club!) you’ll believe it because its about me and an interest I have. You wouldnt dare to criticise that because why shouldnt I feel like that when “passionate” describes my emotional attachment exactly. But when it comes to WORK the word “passion” shouldnt be used by someone as an adjective or descriptor for themselves – its like a hippo is a hippo, it doesnt need a sign telling you that. Let others describe you as showing passion for what you do – that has a nicer ring to it, isnt overused ( and if it is so what) and use it to describe others who you GENUINELY feel show passion in what they do.

  24. Jonathan, I agree with you. The weight that the word passion carries is just not what it used to be. When words become cliche, they lose their potency. It’s not that the original meaning and intent no longer apply. It’s that the weight that those words should carry has been diluted by overuse and misuse to the point where the original meaning no longer shines through.

    My favorite voice on this topic is Cal Newport from Study Hacks. He has long advocated finding a purpose and then pursuing skill and craft to support that purpose rather than focusing on passion. http://calnewport.com/blog/2011/02/22/how-would-you-title-a-book-about-my-ideas-on-passion/

    So preach on, Brother Jonathan. We of the choir have your back.

  25. seanrox says:

    Your passion is the Spirit in which you act. If your mission is to act with “driving interest” and no passion, you may very well be replacing your hollowness with more hollowness.

    Joseph Campbell suggested “follow your bliss”… following your passion in the greater decisions you make may very well encourage sticking to it.

    Perhaps, by following Other People’s Passion is called a job and is less fulfilling on a spiritual level if you are already feeling this way…


  26. Language is very important. When a word is overused and loses its meaning, it’s important to use a better word or phrase. In the ’60s the most overused word was “love” and within 10 years, everyone I knew was getting divorced. I like your choice, Jonathan, of “being true to yourself” but it’s not as catchy and takes up more space in a tweet! A lot of the other words and phrases that I can imagine are not going to resonate with the corporate world. We should all give this some more thought!

  27. Great question, Jonathan; and – as always – a great conversation in the comments. 🙂

    I often feel like my life requires me to inhabit two different personas. One (my B2B marketer self) is fairly buttoned up, more traditionally professional, and would be slightly horrified to use the word “passion” for the same ‘plummeting credibility’ reason you mentioned. The other is more free-spirited, slightly crunchy, artistic, and sometimes teeters on the edge of the woo-woo thing.

    I’m trying to find a way to weave those two together so that I can own my woo-woo without compromising my credibility.

    I’m frustrated that a few bad apples have tainted people’s perceptions and assumptions about the validity of words like authentic and passion. It saddens me that I feel I cannot use those words – even if they are appropriate – without fear of being tossed into a stereotyped category.

    Perhaps the best solution is, as some of your community members have already said, to worry less about what it’s called and focus more on how to live it. Don’t fret about the labels – just teach by example and let others choose their own words to define your work. Maybe it’s less about the thing called a “driving interest” and more about the feelings brought on by that interest, or the results of engaging that interest.

    It’s all a work-in-progress.
    Thanks for putting my brain (even the woo-woo part) in high gear this morning!

  28. Irina Avtsin says:

    Thank you, Jonathan.
    Welcome to reality world! :). I find that “passion” and “positive thinking” go hand in hand though. What do you think about the second one? In my work with my clients I find that misconceptions about this two notions are major contributors to creating “blind spots”. They, in turn lead to sub optimal decisions…

  29. Agreed, partially.

    I think for those who regularly read self-development blogs/books and are active in this community, passion has become overused, trite, and you could be led to think that if you aren’t in a state of bliss every time you work, you’re missing out on something.

    But there is also that huge portion of the population that is truly just going through the motions. When you talk about being passionate about your work, it’s still a very fresh concept.

  30. HI Jonathan,

    Funny how so many people are thinking the same way…(or not!). I actually wrote about ‘wallowing around in the passion pit’ myself a few weeks ago 🙂 Les references a very good article by Dan Pink as well.

    I like to use the phrase of having an intense interest, and curiosity about your work and finding said work challenging and fun.

    Quite frankly…give me curiosity, fun and joy over passion anytime;) I think the word passion is watered down nowadays..I find “profit from your passion” kinda makes me want to gag now (and I’m someone who cares very deeply that people are doing the work that gets their groove on).

    Great read!

  31. As you say…”words matter. Language matters.” Passion cannot be faked, ‘used in sales copy to motivate buying. It is there or it isn’t, it comes thru when it is REAL without the use of the word. I feel the same way about the word SECRETS! now there is a word that I am over! SELLING SECRETS SUCKS. I wrote a post about that one:) total turn off. I won’t buy anything that talks about secrets anymore..nothing authentic about secrets. yes words matter. maybe you can add an addendum to the post or write a new one outlawing the word secrets. Deepest namaste.

  32. Eighteen years ago, when my life as a full time artist was just beginning, there were two words that felt enormously important, but that I couldn’t for the life of me remember – passion and commitment. Today, I can call them up without hesitation. But I do hesitate; their potency has been so diluted. I’m in a constant quest to find vibrant words or succinct phrases that will elicit the desired image or feeling that describes my work – my thesaurus is looking quite ragged.

    I’m starting to look in the distant past and have just found a book that might help, ‘Speech of the Grail, A Journey Toward Speaking That Heals and Transforms’ by Linda Sussman. My fingers are crossed.

  33. Michelle says:

    I’m with you, Jonathan, but will probably continue to use it until there’s a better word/phrase available. Though overused, the word passion gets to the heart of the matter quickly and easily. (Get it? Passion. Heart. heh heh)

  34. It’s fascinating to see how, when language gets abused, it actually affects our hearts and souls. I try hard to not mis-use or bandy about words for this very reason. Words do matter!! And a huge ick for me is when people take sacred words – like passion – and use it to sell or manipulate. It can really confuse people, with some serious consequences.

    That said, we have a burning human need to create meaning and to know our lives matter – whatever we call it.

  35. Bud Garmany says:

    “Find the joy in your life…” Yea, I stole it from “The Bucket List” but the reality is, it works on many levels. If you can find the joy in your life, hey, it’s impossible not to be passionate, whatever the endeavor may be. Passion follows joy…yea, that’ll do.

  36. I do resonate with what you’re saying, Jonathan.
    I completely agree — language does matter. And words that are overused and trivialized become, well, trivial. You’ve hit the nail on the head and I realize I’ve been having misgivings about using the word “passion” lately in my writing, though the spirit that’s underneath that overused word is very alive for me.

    It’s the spirit that hits me when I’m playing full-out with my dog, when I’m watching a baseball game (I love baseball), when I’m getting ready to travel overseas to a country I’ve never been before, and when I’m in the company of my beloved and my community of dear friends. Whatever that is, that’s what I want to be swimming in more of. The word itself is inconsequential, in a way.

  37. lbelgray says:

    I AM SO WITH YOU!! It’s my daily rant. I might actually hate “authentic” even more, because, I mean, talk about a term with no more meaning….When people talk about authenticity, they’re usually thinking of certain people they admire who they consider authentic, really because those people are funny or curse a lot, and then they try to be authentic by copying those people- which I don’t have to tell you is totally inauthentic.

    Passion has jumped the shark both in the blogosphere and on TV. I first noticed its overuse in reality shows: “Mr Trump, you shouldn’t fire me, because I’m so passionate.”

    The word’s ubiquity also has people feeling inadequate. I wrote a post about Passion Fatigue (though I didn’t call it that, and should have) here:

    In the blogging/make money online/ lifestyle design sphere, there’s what I call a Passion Pyramid going on: Coach teaches people to find their passion. Coachee hires coach because Coachee wants to cash in on her passion. Over the course of coaching, Coachee wishes she could just do what Coach does. She decides that helping people find their passion IS her passion, and turns that website that was going to be about tennis or knitting into a coaching site instead. Next customer!

  38. I agree that words and phrases can lose their potency when overused, or used carelessly. And I think part of the problem is that at least with the word passion, it’s something we want to have. Note the usage: Find your passion! Live your passion! Follow your passion!

    And as a coach, I get a bit triggered by this, because on one hand, I really do believe deeply in being tuned in to that thing that puts the juice into your days; but talking about passion feels so cliche anymore.

    So I’m more likely to search for other words, maybe metaphors, that describe the sense of the word without using the word itself.

    Personally, passion for me is a visceral sensation: my inside being feels larger than my physical body will hold somehow, like I have no container. I don’t take that experience lightly, and when I use the word passion, that is what I mean, at least for my own experience.

  39. Jeff Kosola says:

    The word Passion is just a place holder in my book. Just like my least favorite word “Hope”. Both describe a state of mind but neither provide action. Action is the word at the heart of both descripitive terms, without action Passion and Hope mean crapola. Now I hope I can get back to my passionate work. See, nothing – just words… 🙂

  40. Lana says:

    Right on, Jonathan.

    I think of passion as a powerful emotion or feeling.

    “I am passionate about XYZ!” And, so? Because you feel strongly — perhaps joy, perhaps excitement, perhaps an adrenaline rush — about doing what you do, what does that mean to me? You can love your product or service beyond words to express, but what does that mean to me?

    It’s as though passion magically confers benefits to the customer or client. Of course it doesn’t, and that’s why I don’t find the word very useful in a business context.

  41. Kel says:

    Well, when you put it like that, “Dad” has jumped the shark – I’m so over being called Dad. Dad is over-used and means different things to different people. Done with it. “Football” has jumped the shark – everybody says football, but are they talking about Pop Warner, Friday Night Lights, College, NFL, CFL ? Or what if they’re not from North America ? They say football when they’re talking about soccer ! So football has clearly jumped the shark… Hmm, now that I think of it, “jumped the shark” has jumped the shark ! Where does it end ? And we haven’t even got to a whole slew of words which have deep emotional impact for people, like “democracy”, “socialism” to name just a couple. Are words like this ever bandied about and misunderstood by both the people saying them and the people listening ?

    Perhaps in the end the problem is not so much with the specific word and more with our habit of quoting sound bites as if they had meaning, when in fact the meaning is conveyed through dialogue and context. My $0.02. Thanks Jonathan for a thought-provoking read !

  42. The word “passion” has caused me great anxiety. It is over-used, certainly, but it’s also loaded with expectations of excitement and enthusiasm for a given thing or idea or action. Don’t folks ever just get tired? Here’s another take on it:

    While we’re on the subject of shark-jumping words (and concepts), I think “authentic” is diving into the same tank as passion.

  43. Passion is the old black, lol.


    That’s why it feels weird, because it seems to me people are talking about passion as though it were just a switch to flip on, a strategy to implement.

    Look, you don’t need to talk about passion AT ALL.

    If you are Passionate everyone will see it shine through you.

    The real problem with passion is that most people ARE NOT PASSIONATE… ABOUT ANYTHING. They are operating from fear, not passion, so talk about passion is just hollow fantasizing.

    • Rock On.

      It feels too often like people are trying to force passion into business. It either exists or it doesn’t exist. It may play into business or not.

      Many people are passionate about things unrelated to work. Nothing wrong with that. “Finding your passion” does not mean you have a business, will make money, or would even really enjoy doing it. In the end it might just cause you to in some ways hate what you were formerly passionate about.

  44. Nonsense! Passion is still a word that fully describes the feeling only a very few people have regarding their work. When a person is passionate about what they are doing that quality is contagious and effective.

  45. Sukhi says:

    Not Semantics Jon. Words are so important as they convey a certain feeling and emotion from within.

    Definition of Passion: Lust, strong sexual desire, violent anger, being acted upon by something external.

    Passion is one of the seven deadly sins…. : ) Can you believe that. Learned that from my mentor. (John Demartini) I’ve never used the word once and correct peeps every time they use it.

    I use Inspiration = In Spirit, the human will and power from within, it’s your purpose.

    Congrats on ditching a low vibration word, hopefully others follow.

  46. KIM says:

    Your poor wife. Perhaps she’s a better woman than I … but I don’t know how sticky and yielding I am able to be in the face of someone’s “driving interest” 🙂

  47. John Soares says:

    Many words become so overused that they lose their power and become cliche.

    I nominate “awesome” as the next word to get demoted.

  48. Tom says:

    While you’re at it, come up with a new phrase to replace ‘cloud living’. As I’m sure everybody’s seen, Microsoft has made sure that cloud living has jumped the sharks, and hard.

  49. Sometimes, when I coach people and they talk about their passion, it sounds like a magic wand they think will solve all their problems. Although I think that believing in what you’re doing and being emotionally engaged is very important, I often just have to tell them that being an entrepreneur is hard. It’s hard work. It’s messy, you’re constantly on a learning curve practically straight up a rocky mountainside, and the path is strewn with disappointment and challenges everywhere. Yes, I believe it’s worth it. Yes, I think that anything worth doing requires effort. But, so many people sell a do nothing make it big point of view and that’s just not the truth – at least it’s not been for me.

    Passion won’t get you through it all – commitment and a completely clear, honest assessment of your personality will. If you know yourself, both the good and bad parts of yourself, and are willing to change at a rapid pace for whatever needs to happen, then you can do it. If you are willing to become a different person than you are today, you can do it. If you are willing to keep going even when the passion fire is barely lit, you can do it.

    I know it sounds harsh, but it is. It’s the people who keep going when “motivation” and passion are put to the test that become successful. I wish I had a story of unicorns and rainbows but I get sick of the glossy version. Dig deep, bring your passion sure, but just keep going and you’ll be fine. Passion might light the fire but it takes stoking, attention, commitment, and constantly finding bigger logs to put on the fire to keep building your dream into reality.

    Vicki @smartwoman

  50. While I definitely hear where you are coming from, Jonathan, I think what we have here is a case of blaming the oil instead of the water.

    When you pour perfectly good oil ( = passion) in water ( = the personal development, marketing milieus) the oil will naturally become compromised and ultimately ineffective. That is what seems to be happening here.
    So the key is to keep the oil out of the water so it can fuel our engines ( = hearts and souls) properly.

    Nevertheless, as Graham Parker put it, “Passion is no ordinary word.” We need to get back to that!



  51. I hear where you’re coming from, Jonathan.

    It’s a shame when a powerful, meaningful word gets diluted through overuse and misuse. I don’t know how well “driving interest” works as a substitute, though. I like what “driving” conveys, but “interest” doesn’t seem substantial enough to carry the meaning. I don’t think I’d have understood the term as you use it without the windup about how “passion” has lost its impact.

    In the end, I agree most closely with Michael Martine and Vicki Flaugher here. In my experience, people who are really “living their passion” aren’t talking about passion itself but about whatever’s driving that passion (or the nuts and bolts of making it all work in the real world.)

    • Jonathan Fields says:

      Yep, the more I think about it, the more “driving interest” doesn’t really work either.

      And, I agree with you, Michael and Vicki, too…

      The more you live it, the less you need to preach it. People just get it.

  52. Also, I think “jumped the shark” has jumped the shark.

    • Jonathan Fields says:

      LOL! I think jump the shark jumped the shark about 20 years ago!

      • Ruth says:

        I’m not entirely sure what ‘jumped the shark’ means….passe? five minutes ago? done to death? different things in different countries…just guessing…

        • If I remember correctly, the phrase originated with the episode of Happy Days (a TV show) where a character known as “The Fonz” was surfing (I think) and jumped a shark on his surfboard.

          It was when people really knew that the TV show was over. It had gone on too long and they were trying too hard.

          The phrase has entered our lexicon to mean that something is past it’s time, over done, and/or overused.

  53. Jesinalbuquerque says:

    It looks like I’m far from alone in my dismay over the degrading and co-opting of the language. As a writer of fiction and poetry, I mourn the loss of good worlds. There is no word in the language that means what “gay” used to mean. “Tinkle” was once an excellent onomatopoetic word describing a very specific sound; now it evokes snickers. There’s no other words that exactly describes that sound. And it’s even more maddeningly when lazy opportunistic marketers jump on a word like passion — once a powerful word — for which there is no real replacement. And so many others … end of rant.

    • I’m with you, Jes – although I do enjoy using words in a sometimes hyperbolic way (can’t break my addiction to amazing yet because it’s just too amazing of a word not to use it…), I do enjoy the sound of language, the connection to utterance and definition, and the subtly of connotation. Sometimes it feels those are being lost.

      Vicki @Smartwoman

  54. Just added “driving interest” to my phraseology.

    I am a huge believer that working within your driving interest is the only thing to do, but I’m not a big fan of anything that’s watered down, so thanks for the heads up, Jonathan!

  55. Driving interest sounds a bit like driving a car and dare I say, with a tinge of patriarchy attached.
    I still like passion. If you’re being authentic, your passion is true and hardly diluted. I think the problem with people being tired of hearing about passion stems from too many who haven’t figured out what theirs is.

  56. Julia says:

    Just read an article in Ragan’s PR Daily about “most overused buzzwords” in marketing and PR, and passion was not on the list of 23. So clearly, you’re so right. (Neither was “driving interest,” so clearly you are also cutting edge.)

  57. Judy Marston says:

    Passion Schmassion! I’m so a supporter of this movement! I’ve been bewailing the loss of a perfectly wonderful word from my own vocabulary for a couple of years now. I think it’s part of the writerly nature. We eschew cliches and area always looking for the perfect essence of meaning. For my young Gen Y clients I feel sad… so many are in search of their passion. Yet they don’t take any time to truly figure out what that is… by doing! By being. By working a job and seeing what you learn from it. As a typical INFP (Myers-Briggsian woo woo type), it took me a number of years and sidetrips to be able to apply many of my ‘core essences’ into my work. My ‘threads’ as I call them and they are really amazing! The weft and weave of life can create a pattern no one ever expected… but you gotta follow the path to see what’s at the other end.

  58. Having passion is more important than ever. Simply because this concept has recently highlighted does not diminish its need or power. Good topics and important concepts eventually rise to the top and with the advent of social media and the net, the ‘top’ is simply being discussed and shared more easily and more frequently than in the past. And you know what? I’m passionate about that 🙂


  59. Glad someone finally said. Passion – the word – has become a cliche (the idea still rocks though).

    Can we throw in words like “tribe” and “authority” too, or are they still cool?

    I can’t keep up.

    In any case, I love this:

    “words matter. Language matters.”

    No doubt about that.

  60. Great post Jonathan and sadly I’ve stopped using it quite so much as well, people seem to think you’re a lunatic these days for using it or a fake.

    Tony Robbins is the only person I know who genuinely can get away with his tagline of `Remember to live with PASSION’.

    Someone else wrote a post on passion the other day and had looked up the meaning in the dictionary, the one they picked was hilarious – damn I can’t find it now. But if you do look it up it also means anger, and wrath and of course sexual interest. It speaks to a wide variety of emotions.

    I think studying how we use the English language is really fascinating. My personal pet peeve is nice. I wrote a blog post about it here http://t.co/09a3VAc that was really popular because so many people had different opinions on this word and others.

    There’s still an ongoing discussion on LinkedIn about words are sick of hearing like `moving forward,try, later (as in I’ll do that later, can’t, perfect, even awesome (one of my personal faves).

    What it taught me is it’s all in the context that we’ve been used to hearing, reading and receiving the word as to how we judge it and it’s significance to us.


    • LOL Natalie…awesome is one of my fav words too (actually as a former middle school teacher for disabled kids, I thought I coined the term awesomesauce;); imagine my chagrin to see it all over twitter a few years later 🙂 Seriously, you hit upon a key point in what you said about the significance of the word to YOU:) and that is awesome!

  61. I love the word passion. To me it means to be hot for something, to be totally completely amazingly turned on by something and to want to do, be, experience it.
    Passion when applied to work or a hobby stagnates the word. I can’t be hot for my work every day. Some days, I’m moderately interested. Some days I’m fired up hot for it, and for the discovery of some new aspects of it.
    So yes, I love it. It is fleeting, and when it’s here, I love it!

  62. Barbara Winter says:

    When I first started doing my Making a Living Without a Job seminar some 20+ years ago, participants would tell me I was the first person they ever heard use the words “work” and “passion” in the same sentence. Now, alas, the word is about as powerful as “Follow your bliss.”

    Overuse does dilute. I find myself cringing a bit, too, when it comes out of my mouth but I don’t have an alternate word. And I just swore off using “Awesome.”

  63. Question: can one ‘become’ – er, I mean, develop a ‘driving interest’ in an ‘art’ that they don’t really love at first sight? As in – can you fake a ‘driving interest’ until you make it?

  64. emma says:

    I can’t help it. I adore the word passion. I love the intensity for which it stands. And I don’t find myself questioning the authenticity of its usage when I hear it. I hope I never do.

    “Driving interest” sounds much more commerce oriented. If that is the intention then bravo for the usage. But for me, at least, the idea of having commerce or marketing be the primary force behind my language or my actions is exhausting.

  65. Lisa says:

    This topic has certainly stirred people up. Of course, another way to word my previous sentence is; People are pretty passionate about this topic. Funny, eh?

    Words have meaning AND people will always make meaning out of words.

    If a word doesn’t feel real and true to you when you say it, whether it’s in your marketing materials or in your every day conversations, don’t use it. Don’t stop using a word just because it appears everyone else thinks it’s passe or overused. Use the words you love. If it’s passion, great! If it’s driving interests, great!

    Speaking of love…if you were to substitute the word love for passion, would you no longer use that word? That would be tragic, methinks.

    I get the conversation and I’m so not done with passion. I am so done with, “Just sayin'”.

  66. Wow, what’s with all the hate for “awesome?” To me it seems like one of those words that is simply unkillable, like “cool.”


    Heh… 😀

  67. Elena says:

    The word for “passion” in Old Slavic means “suffering”. So I think you are right, we need to move to a happier driving interest.

    • That is exactly what people DON’T want to see when they talk about passion. Passion is not just “happy sauce” poured over the pain to smother it.

      Joseph Campbell lamented that he was misunderstood when he said “Follow your bliss.” He said following your bliss did not being happy all the time and in fact could lead you into all kinds of hardship! There is a price to pay for following your bliss.

      There is a price to pay for your passion, and we have to own up to that. Passion ain’t free. You will indeed suffer, but consciously and with purpose.

  68. How many times has this post been written? Just about every time a word is over used by marketers who still don’t get it but think they do, someone writes a post about it:
    “join the conversation”
    “drive traffic”
    “sales funnel”
    “create conversions”

    The reason us marketing/technology/communications-types use these terms is because everyone knows them and understand what they mean. Personally I don’t like more mechanical terms like “driving interest” because it feels so forced and inhuman. “Human” is the key to me. I think in “human” terms rather than in technology or business terms. I strategize around human behavior toward and with technology and business because human beings are what we’re talking about. “Passion” is a very important human feeling. It stays in my lexicon.

  69. […] Has Passion Jumped The Shark?. […]

  70. Tom Bentley says:

    Jonathan, since you gave birth to “comeuppins” (or whatever that gilded baby velociraptor coinage was a number of posts back), so surely you can hew something better than “driving interest.”

    Maybe “vervocity,” or “plosiveforce” or “buckbangish” or “boilblood.” Or you could just call it Bob.

  71. Brian Ferguson says:

    Funny, in the last couple weeks I’ve gone from “Wow, passion must be important, everyone’s talking about it” to “man, passion has become an overused catchphrase”.

  72. I like the definite purpose – this definitely has a “purpose” …. thanks for allowing me to think about this word “passion”….we all have many passions in life – so when we are asked, “what’s your passion” – I say, I have so many of them…but what is my definite purpose in life is what I truly love to do and that is to inspire and encourage others…through my make no money at this time webiste – http://www.makegirlfriends.com.

    So my definite purpose like Napolean Hill states is inspiration! Thank you for this wonderful article Jonathan!

    In gratitude for words,

    • Mark Freddy Farrell says:

      I love that word “purpose” Nancy. In a business when I have a new product or process, I think, “Products with Purpose”.
      The word Purpose has “Substance”, another favourite of mine.


      Thanks for the reminder.

      Mark Freddy Farrell.

  73. Several years ago, I listened to a panel about entrepreneurship for women. In response to a question about the panel members’ best tips, Heidi Klum (I’m still not sure why she was on the panel) responded that you need “Passion”. I was done with the word right then and there, because it felt like gibberish coming out of her mouth, some sort of unsubstantial fluff. Passion is great, but it’s not everything, and I agree that it’s been bandied around too much lately and held up too high.

  74. Long before passion was a buzzword it defined me. I’ve always been overly energetic, driven and passionate about my causes. It is how i live my life and fuels me to push myself to success. I’m sorry its become such a polluted term. Perhaps after it goes out of vogue I can have it back.

  75. Exactly, most of the times when I finish reading your post I always thought, oh! that’s the exact thing which I use to think and may be most of your reader may have the same experience because you writes what is exactly close to human nature and accordance with the human instinct. The rebellious thoughts which rise in our minds against the system and well settled things but you have the courage and guts to spit things out in the same way as they are in your mind.
    Passion is the thing which does not last for a long time it is temporary passage of time in which your emotions gets hyper and after some time they come to their ground state, it is actually interest which keeps you thinking all the time and making you to give 100% constantly to produce 100% results.

  76. TomC says:

    I think I kind of get queasy when I write words like passion and purpose in the context of “meaning” because my BS detector is going off like crazy. I also give what I write down little credibility because of that.

    How about “My kick ass reason for doing sh!t”?

  77. Sue says:

    Has the word/concept passion jumped the shark? I think it’s more the case that what was a power word has been so chewed up by sharks it is now just inauthentic, meaningless mush.

    I’m not sure that “driving interest” quite does it for me; it feels and sounds a bit too much like corporate jargon–dry and restrained. Ugh. How about obsessed with or obsessive about? Obsession and its derivatives have been given a bad rap (and rep) by psychiatry, so I say we reclaim the word and give it a positive connotation.

  78. Patrick says:

    I think this post is a little silly. It’s the whole “hipster” mentality of when a lot of people start using a term it’s no longer hip or cool. If you want to use passion or passionate go for it, its a good word that describes how you feel towards something. Just because you started saying something a year ago and now it caught doesn’t mean you need to get too cool for school and roll your eyes when saying it. It’s the same as not liking a band anymore b/c they found widespread popularity. I found your blog about a month ago and have been following it weekly and really love it. But I’m only 27 and a lot of these comments look like they’re from much older people than me that want to feel cool because they (and you) are using the latest buzzword. I just thought we should have gotten over this in high school and truly listen to whatever it is people’s passions or driving interests are. The imporant thing is that people are going after something bigger than settling for a start to finish existence. And this comment is not meant to attack or offend anyone, just the opposite. Looking forward to your next post Jonathan.

  79. Bjorn says:

    The way you express about the “hype” about passion seems poetic. And I like it.

    But I still believe that what drives me to do what I’m doing now is because of passion. Even “to drive an interest”, knowing that’s something good to come out from it, is an act of passion. I mean, that’s the way I see it, in my POV.

    Perhaps, you’re still searching for the right term.If you ever find it, please care to share it.

    Love the topic.


  80. amy volk says:

    Love this post. Funny, every time I hear “passion” I kinda of go “huh”? in my head. I don’t totally understand passion, but I understand the would do for free, have done for free, if I had a million-a-month-coming-in would still do. However it’s manifested, my drive to free people from the choke hold of aquiring “stuff” and then freaking out when they don’t have enough room for all the junk they have bought…that’s what keeps me always moving forward. I’m so glad you had the guts to say what at least some of have been thinking about passion.

  81. Ruth says:

    I get to hear about people’s passion all day, because that’s what I do for a job. What I see and hear about people’s passions is awe-inspiring and there is simply no other word in the English language that can express the same level of affect or intent as ‘passion’. I vote to keep the word ‘passion’, to apply it whenever it’s relevant, and to question what we see and hear in all forms of media BEFORE we remove a powerful word like ‘passion’ from the lexicon.

  82. I roll my eyes when someone says “I’m passionate ‘about this.” I think – instantly – that I’m talking to a Drama Queen.

  83. Richard says:

    This post is AWESOME! But even more awesome is reading all the comments about using/showing/living passion. It is fun to “drill down” into the usage of the word and in most of the comments we are not comparing “apples to apples”, but what strikes me as a common thread is how most of us using and describing passion are using a specific lexicon. We use or know how to use passion because it is a buzz word and to use it shows our smarts…or connectedness to this group.

    My take-away from this post and several comments is the most important factor to using passion is the purpose behind it. In essence,”walk the talk”!!


  84. I personally don’t have a problem with the word passion. And I actually can’t stand arguements over semantics. I do see where you’re coming from though. In my opinion, arguments over semantics get people nowhere.

  85. Bill Graham says:

    Most people encourage a type passion that does not require others success. “Find your passion!” That is something that can be done alone, and we don’t need to hear about it.

    I just saw “Lombardi” on Broadway. I went because I often tell a Lombardi story in a my leadership workshops. Lombardi was known as a real task-master- a his-way-or-the-highway type. He drove players crazy with picky rules.

    The play has a reporter from Life Magazine spend a week at the Lombardi house during training camp. The reporter keeps watching and asking questions, but he doesn’t get it. In frustration one night, he asks Mrs. Lombardi, “What is the Lombardi secret. Why is he so successful?” Mrs. Lombardi responds with ironic drunken pride (something like), “Vince loves them. He loves each of them. He loves them as much as he loves me.”

    I never use the word passion. I use emotional connection. Lombardi was a true leader because along with his rules, he made emotional connections. He didn’t want the championship ring as much as he wanted the championship ring for his players. I think (if I were to use the word)that would be passion.

  86. DaveMurr says:

    Nothing wrong with passion. It’s about time that the fluffy words like passion, emotion, joy, human touch points, and unicorns are getting the respect they deserve.

    Has passion jumped the shark? Yes it has, and it is because the social media country club of influencers has as well. If this insignificant siloed rock star group spent more time helping others make the transition into digital communications, and less time preaching, imagine what could be accomplished.

    I found it very curious how people start to hate specific words when in fact they are appropriate in helping other define best practices.

    I’ll ask you, who are you communicating to in this post? Is it your social media neighbors, or is it the small business owner who has no clue how to communicate through his or her content? Would you tell them forget passion when it comes to your business? Sure, go ahead.

    Forget passion when it comes to your blog, and I’ll forget about you.

    Passion is important.

  87. […] Fields is the author of the book Career Renegade. In his blog he asks the question if  passion has run its course. The same question could be asked regarding […]

  88. I get your point Jonathan. Buzz words can irritate. After hearing the same word over and over and over again, applied to everything it can be applied to, I feel irritated.

    And yet every group/era/niche has it’s buzz words. They become the hallmark of the times. They get us in under the radar, acting like a pass code or combination to a lock. The use of buzz words symbolizes affinity. Once we’re ‘in’ we feel safe.

    It seems we humans are always looking to hit the snooz alarm. Instead of being eager to wake up and stay awake we seek comfort first, last and always. Buzz words are the conversation blankie tht we discard once we mature enough to stop seeking approval.

    I think what is most annoying about trendy words that go viral is the just-add-water-and-stir energy associated with them. That energy stifels authentic expresssion and that’s what triggers annoyance. We feel the irritating energy of disconnection and that is not awesome or cool or hip or keen or happening. Basically it sucks and we know it but we’re addicted and so we keep repeating the process.

    When the conversation doesn’t require any real preparation, just add buz words and mix, that’s often a clue for me that I need to keep moving.

    Thanks for the opportunity to express myself Jonathan, this really is my ‘passion’.

  89. Jennifer says:

    I think it was Mark Twain who impelled writers: “Don’t use a five dollar word when a fifty cent word will do.” I think passion is the five dollar word of the moment, and it’s always easy to buy what everone else is buying. But maybe it’s worth a few moments of our time to figure out our personal fifty cent word for our own “driving intent.” For me, it’s my happy preoccupation… the default thing my mind shifts to when it has a quiet moment. For someone else it might be their big idea, fascination, favorite thing, or shtick. Or maybe their raison d’etre (a ten dollar word). Whatever it is, maybe the trick is to name it for yourself and own it, instead of buying the pretty shiny word everyone else is sporting. Personally passion never really fit me; I can’t afford all of the drama the word implies. My drive has always has a simpler, true-north quality to it anyway. Call it what you will, it’s what gets you where you need to go!

  90. I think you are absolutely right. The word is overused and misused and loses its potency. Overused words and cliches don’t engage readers. Originality gets their attention.

  91. I think if you have to call it anything then you are already missing the point.

  92. nicole gruen says:

    You stole my blog post!

    And it am glad you did. Reading your post and the comments after it give me more clarity. Thanks.

  93. Claire P says:

    I agree that passion has become a buzzword so I think that for many people it is loaded with painful associations.

    Memories of people, products, projects, processes, ideas, blog posts that *at the time* evoked passionate (ie. deeply felt) response of “YES! Yes, that SPEAKS to me! That is TRUE! I recognize that!”

    But then… the product/process/idea didn’t deliver what I thought it would, I didn’t use it properly, I got distracted, I FAILED, I have BETRAYED my own passion, I am such a loser… (And every other variation of that loop… What a creep! I paid good money for this and it didn’t even work…) Yada yada yada…

    Passion – we long for it. We fear it. We embrace it. We forget about it by accident. We curse it and we wouldn’t live without it. Til we forget to live by it, again. Passion is hardly an EASY thing to feel, possess and be possessed by. Numbness has its attractions! Until you can’t bear that anymore either.

    Lots of people have taken advantage of the power of the word ‘passion’ to create impact without honoring the sanctity of the feeling and the struggle of the lived experience.

    In doing so they have cheapened and commodified something that should be treated with reverence because of its potential to generate deep and soul-searing joy, courage and grief, and to drive powerful, deep, life-changing action which will throw us headlong into all of those experiences. (Aaaarrgghh! But in a good way!)

    For those of us that love the word passion, and all that it evokes in its true meaning, it is painful to see it so easily and lightly tossed around.

    But then, that’s OUR shit to deal with. I think after this rambling comment where I’m thinking it through in public I will become a DEFENDER of the word passion. I will use it! In public! With HONOR! I will call people out when they misuse it and ask them what they really mean. I will make sure that MY meaning is as clear and evident as I can make it.

    Oh god what am I letting myself in for? (Must be a passion!!)

  94. […] have come across three great indictments on passion on the ‘Net. First, from Jonathan Fields: […]

  95. […] Fields asks Has Passion Jumped the Shark? and suggests passion has been “Pop-psychologized, over-hyped, commercialized, productized […]

  96. Dag Nybo says:

    I sat down to write a “why I want to remove the word passion from common vocabulary” blog today, searched the internet and found your piece. Bravo…. It’s only getting worse 🙁

  97. […] going to stop using it as part of my 2012 vocabulary.   Check out Jonathan Field’s blog Has Passion Jumped The Shark .  In Three Words I’m Eliminating From My Vocabulary, Dave Pye defines the word […]

  98. Eran says:

    Love this article, love the idea of the word standing for the idea!