In a challenging economy consumers flock to value. That’s part of the message shared in my latest guest post over at the wonderful SmallBizTrends.com blog for small business owners.
Here’s an excerpt:
It wasn’t so hard to skate by when all ships were buoyed, when everyone was flush with cash. You didn’t have to work so hard to show you were the best. Or at least better than others. You just had to be good enough to take a big enough piece of the pie to get by.
Not any more (though, honestly, that’s never been my approach anyway).
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