Here’s the thing about New York City…
If you have a car that you park on the street, we’ve got these wacky alternate side the street parking regulations that require you to move your car a few times a week so the street sweepers can come through.
Miss the cutoff time by minutes and you end up with a ticket or a big, fat, 1-foot-square neon yellow window sticker that labels your car a scarlet no-parking violator. And, if you don’t remove it right away, the sunlight bakes it onto the window, making it really tough to get off.
Which is why I’ve had two on my car for the better part of a year (FYI – I blame social media for both, lol!).
Now, imagine my surprise when, after leaving my car in the lot in midtown for a meeting, I returned 3 hours later to find my car…sans stickers. The attendant had scraped both windows clean in my absence.
I didn’t ask him to. He didn’t know me. I didn’t expect or pay him to.
He just did it.
Talk about service. That one act accomplished a few critical things. One, it ensured that I’ll return to that same lot for my next meeting in the area. And, though he didn’t ask for it, it landed him a $10 tip. Because in doing me an “unrequested and unexpected” solid, he took care of something I’d been loathing and putting off for months and simultaneously primed my reciprocity pump.
How could I not reciprocate in some way?
Whether it was kind hearted generosity or a premeditated act designed to get me to open my wallet, we both walked away a little happier in the end. And, that’s okay with me.
So, my question is…do YOU surprise your customers by going way beyond what they’ve asked you to do…and expect you to do?
What can YOU do do make someone’s day in an unexpected way that might build good will and, potentially, improve revenue for your own venture?
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