A few months back, I wrote an article describing my feelings about certain myths associated with passive income.
Okay, so I pretty much called the whole “get rich from passive-income” thing a big, fat scam!
It is directly controverted by a bunch of research, including a fascinating study that showed how very few U.S. pentamillionaires made their money passively or inherited it. For the most part, they worked their butts off trying to solve a problem that affected a huge number of people. And, their success came after years of decades in a relatively short burst or event.
Well, I’m getting kind of tired of clicking onto websites and blogs that report online income, especially from blogging, as passive income.
Advertising income that is derived from any form of online content that needs to be created on a regular basis, whether through blogging, updating websites, populating or moderating forums or anything else is NOT passive income.
We don’t need data and studies to know this. Hey, here’s an interesting study, go find me 10 bloggers who earn a living blogging without working on their blogs. Okay, strike that, find me one!
Every year, millions of blogs are abandoned after 4-months. Creating and moderating content that is good enough to attract and grow a substantial readership may be fun, but…
Creating online content that is compelling enough to drive advertising or other revenue is hard friggin’ work.
It’s not even moderately passive.
What if you hire someone to manage and write your job? Still not passive, now you’re not a writer, but you are a manager and employer.
What if you take a bigger step back and launch a blog-network, so you can have someone else run everything all the time. Hmmm, I wonder if Darren Rowse, Wendy Piersall or Penelope Trunk would say if you told them starting, managing and growing a blog-network was passive?
There is no such thing as set-it-and-forget online content-driven revenue.
And, if there is, it comes only after an intensive, often extended “hard-work” effort to create content that is not only massively-valuable, but so evergreen that it’s value and impact will endure. Listen…
I’m all for everyone earning as much as they need to be comfortable in the world.
But, if you wanna sell a fundamental philosophy, how about this one…
Find something you’re madly passionate about, surround yourself with people you love to be around, work your buns off and make a ton of money…as a byproduct of the fact that you’re having the time of your life and contributing value to the world along the way!
So, what do you guys think? Fire-away!
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