One part motivation, one part entrepreneurship, one part marketing, one part fun, all parts provocative raconteur, the book not only shares great ideas and insights, it entertains and engages along the way.
What Makes it Different?
Ain’t nobody like him.
His take on the world, the richness of his stories, his willingness to share, his ability to educate in the form of story and, of course, his amazing art. For those still living under a Hugh-free rock, he draws mini-works of art on blank business cards and beyond, along with phrases that do everything from get you pissed beyond belief to snort-laughing and even crying.
Most importantly, they get you thinking and talking. And that’s a good thing.
There something about both the content and the format that gives it the ability to make a bee line past the filters and hit home.
Rather do a straight up review of the book, though, I’ve got something really cool for you guys today.
Hugh has been kind enough to share an exclusive excerpt from Evil Plans for our tribe only.
Success Is More Complex Than Failure
Failure’s easy. Success isn’t.
RUDYARD KIPLING ONCE DESCRIBED TRIUMPH and Disaster as “two impostors.” The longer I stay in the working world, the more I start to understand what he means. What separates success from failure (and we all experience plenty of both in our lives) is a question I’ve thought about a lot over the years. One day, out of nowhere, the following line hit me:
“Success is more complex than failure.”
Think about it. Being a failure is a no-brainer. All you have to do is sleep till noon, get out of bed, scratch your crotch, have your morning visit to the bathroom, turn on the Star Trek reruns, help yourself to some breakfast (leftover pizza and a bottle of Jack Daniel’s, Hurrah!), light up your first joint of the day, download some porn, and already you’re well on your way. Sure, a few inconvenient variables may enter the picture here and there to complicate an otherwise perfect day of fail—e.g., actually doing the work of figuring out who you can convince to lend you some money . . . that kind of thing. But for the most part, the day-to-day modus operandi of your average Mr. Fail is quite straightforward.
Being successful, however, is a whole different ball game. Breakfast meetings at seven a.m. Conference calls at midnight. Visiting twelve cities in five days. Fielding questions from a swarm of hostile journalists. Dealing successfully with an enraged, multimillion-dollar customer who’s screaming blood murder over something rather trivial in the grand scheme of things. Making sure there’s enough money in the bank to meet the payroll of your legions of highly paid, highly effective, highly talented employees. Hundreds of unrelenting issues to deal with, all day, every day. You get the picture.
Some people can handle complexity. They’re fine with that; they’re fine spending their whole lives on airplanes, in meetings, and reading spreadsheets. Which is OK—different strokes for different folks and whatnot. That being said, “simple” tends to make most people more content than “complex.” I think it’s just the way Mother Nature made us.
What do YOU think about Hugh’s take on success, failure and complexity?
[FTC Disclosure – Um, duhhhh. Of course those are affiliate links. How else do you expect me to buy new platform shoes for sxsw?!]
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