I’m all for pushing the envelope, having fun and doing what’s necessary to stop people in their tracks and pay attention…while still being ethical and respectful.
I love drawing people in with a bit of shock and awe, surprise, value, information, offers and promises that are clear and can be delivered on.
But, driving around NYC the other day, I noticed something that really bugged me.
Variations of the sign on the left.
Is it technically and legally okay?
I guess so.
But, still, it bugs me.
Because it’s designed, with special emphasis and de-emphasis on font size, to very deliberately to create a perception that, at least to me, takes advantage of the way people allocate their attention while driving.
So, what is it that’s bugging me about it?
And, does it bug you, too?
Share your answer in the comments below…
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