“Next to knowing when to seize an opportunity, the most important thing in life is to know when to forgo an opportunity.” -Benjamin Disraeli-
So, I’m sitting with a friend at lunch yesterday, who just happens to also be a 7-figure copywriter and internet marketer and, after listening to what I’m working on for the better part of lunch, he reveals…
“Jonathan, you have entrepreneurial ADD!”
It hit me like a ton of bricks. I’d never heard that phrase before, but it was perfect.
I’ve never been one of those people who lack interests or passions. My mind is in a state of constant learning and creation. When I work, I am hugely productive. I drop into a hyper-focused flow state with a fair degree of ease and create ideas, products, services, companies and solution extremely quickly.
Productivity is not my challenge, narrowing the number of ventures to be productive in is.
Lately, I’ve been casting my net a bit too widely, with nearly a dozen projects and ventures that range from overseeing a yoga studio and teacher training school to writing a book to launching a marketing and entrepreneurship training company, exploring a handful of health and fitness joint ventures, launching up to 5 new blogs and online businesses and a number of other options.
Even when you have the knowledge and ability to access hyper-productive states, you get to a point where being simultaneously hyper-productive on too many fronts at once causes all activities to slow down, stand still and potentially even slide backward.
Much to my chagrin, it appears that time in finite!
You get to a point where you need to eliminate opportunities, adventures, interests and passions in the name of creating the space to allow the activities with (1) the greatest likelihood of success and (2) the greatest opportunity to make you come alive become your focus. The process of stripping away becomes as important as the process of getting things done.
You need to cull your passion flock to allow a smaller number of pursuits to thrive on a profoundly deeper level.
That’s where I am now. And, I’d love your help in this adventure.
For quite some time, I’ve been struggling with the best way to allocate my writing and blogging interests. The challenge is, I am passionate about a wide array of pursuits and that passion fuels me to write about them.
But, rare is the person who shares that same diverse basket of interests as me.
Many readers with an interest in lifestyles, health and spirituality have little interest in marketing, business or blogging. So, readers with an interest in marketing might have to wait a few weeks until I cycle through the variety of topics that don’t interest them and circle back to a new article on marketing. While I am thrilled at how our amazing community has grown, I also know this approach has led a lot of people to tune in, then quickly tune out.
My solution, over the last few months, has been to very intentionally shift the energy of this blog to focus more on lifestyles with an emphasis on empowering and enabling conversation. Many of you have noticed and appreciated this. While others have asked where the hardcore marketing, business and blogging articles have gone.
Well, not so secretly, I have been developing a number of more highly focused small business, marketing, career and blogging blogs.
The first of which was days from rolling out, when my lunchtime awakening to the siren taunt of entrepreneurial ADD led me to question whether taking on the burden of launching and maintaining multiple blogs was really the best use of my time, energy and focus.
What wold be the impact on my bigger picture ability to move forward on other projects that, in all honesty, were a higher priority to advance?
With a brick and mortar company to oversee, a book to prepare to launch and a number of other still non-public ventures in the works, does it really make sense for me to share all my other writing in the form of new blogs that would also take substantial amounts of energy to cultivate, write for and build?
Or, does it make more sense to share those same thoughts, insights and writings in the form of articles on other well-established blogs with already well-developed niches and communities?
Would contributing to other blogs, and not running my own blog network, allow me the space, time and energy to focus not on the substantial job of running a small blog network, but on devoting more time to fewer endeavors and allowing a smaller number to flourish more quickly and fully?
All of which leads me back to you guys.
Have you experienced similar entrepreneurial ADD? How have you handled it?
And, most importantly, I’d love to know your thoughts on the decision that lays ahead of me. Become a blog network dude and share my marketing, entrepreneurship and copywriting on my own family of niche blogs.
Or, keep cultivating this blog alone and pursue the less “ego-satisfying, asset-building,” but also far less burdensome and likely equally impactful role of contributor to a handful of other well-known blogs, while freeing up time to focus more on other projects?
What do you guys think?
As always, let’s discuss…
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