Companies Have Nothing to Fear but Social Media?

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Just published a new post at that I wanted to share with you guys. Here’s an excerpt…

What do you tell employers who are freaked out about their employees developing their own personal brand on social media, instead of the company’s?

Here’s my short answer to companies…GET OVER IT!

Click here to read the rest…

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1 response

One response to “Companies Have Nothing to Fear but Social Media?”

  1. I just discouraged a couple of consumer products companies from starting twitter accounts because they really didn’t have any worthwhile B->C content to talk about. But, I hadn’t thought about their employees controlling the B->C conversation without the company having any input.