Forget Your Elevator Speech and Say Hello
Scroll down ↓
Today’s guest contributor, Anne Wayman, is a writing coach, ghostwriter and blogger at AboutFreelanceWriting.com and WhenGrandmotherSpeaks.com. She’s also a regular commenter and a super-cool member of our community here. ++++ You know the thinking behind the much touted elevator speech. You’re supposed to figure out how to sum up your business in an intriguing way so it can be said […]
In a few weeks, two friends, Marie Forleo and Danielle LaPorte, are bringing to life a one-day experience called Selling Your Soul. Yeah, I know, that name brings up all sorts of stuff. That’s the point. This post is not about that event, it is about the website, video and copy they’ve set up to […]
Ever tried to join a gym, rent an apartment or buy a house? If so, at some point, you’ve probably been a victim of the dreaded moron tour. In gyms, it follows a scripted greeting, then follows a standardized path through the gym revealing every section, every piece of equipment every, class and service and […]
Ever try to sell a product or service to a company? Three words – Ack! Oy! Dohhh! When I graduated college, I got a job selling long-distance telephone service to companies. Every day, I had to pick a building in my territory, take the elevator to the top floor, then start knocking on doors, saying, “Hi, […]
Join our Email List for Weekly Updates
No shiny object, whiz-bang report or scratch-n-sniff screen protector.
Just an invitation... Come and play. I'll be traveling the world, building ventures, writing, making art (badly), taking photos and doing my best to be a present dad and husband along the way.
Once a week, you’ll get an update with highlights, images, insights and excerpts.
Go ahead, make it official...