Forget Your Elevator Speech and Say Hello

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Forget Your Elevator Speech and Say Hello

Today’s guest contributor, Anne Wayman, is a writing coach, ghostwriter and blogger at AboutFreelanceWriting.com and WhenGrandmotherSpeaks.com. She’s also a regular commenter and a super-cool member of our community here. ++++ You know the thinking behind the much touted elevator speech. You’re supposed to figure out how to sum up your business in an intriguing way so it can be said […]

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Selling Your Soul: Behind the Marketing Curtain

In a few weeks, two friends, Marie Forleo and Danielle LaPorte, are bringing to life a one-day experience called Selling Your Soul. Yeah, I know, that name brings up all sorts of stuff. That’s the point. This post is not about that event, it is about the website, video and copy they’ve set up to […]

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Sales Fail: Moron Tours

Ever tried to join a gym, rent an apartment or buy a house? If so, at some point, you’ve probably been a victim of the dreaded moron tour. In gyms, it follows a scripted greeting, then follows a standardized path through the gym revealing every section, every piece of equipment every, class and service and […]

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7 Corporate Sales Persuasion Triggers

Ever try to sell a product or service to a company? Three words – Ack! Oy! Dohhh! When I graduated college, I got a job selling long-distance telephone service to companies. Every day, I had to pick a building in my territory, take the elevator to the top floor, then start knocking on doors, saying, “Hi, […]

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