Drive-By Book Review: Godin, Pink and Feld. Oh My!
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Love being able to start the year sharing 3 new books that’ll really make you think. On deck today are: The Icarus Deception by Seth Godin To Sell Is Human by Dan Pink Startup Life by Brad Feld & Amy Batchelor My usual Drive-by book review format asks 3-questions: What is it? What makes it different? Why do […]
Every great entrepreneur or marketer is a student of human behavior. It’s no different with me. I learned to write response-driven copy in part because I wanted to learn how to sell more stuff, but even more because I’m fascinated by the process of influence and action. How can you craft a set of words […]
I rarely ever get political here… And truth is, while this post references the recent inanity going on in Washington, D.C., it’s not about politics. It’s about how men often operate in very different ways than women when under pressure, under the public eye and in the presence of women. And how the difference may […]
Been a while since I’ve shared any of the awful pitches I seem to get on a daily basis. But the first few sentences of two of the pitches I got over the last few months were too good not to share with you and turn them into a mini-lesson of what never to do. […]
I recently swung through NYC’s largest, hippest candy store with my wife and a small gaggle of 10 year old girls. It was wonderous (I started vibrating just from the sugar in the air, lol). Then we hit one section where we saw the display in the image you’re looking at. Which made me wonder… […]
Today’s quest contributor is a long time friend of the community, Certified Life Coach, NLP Master Practitioner and writer, Tim Brownson. +++ Have you heard of the feedback sandwich? I’m sure if you’ve ever worked in the corporate sector you have, because a great many companies employ it as a way of offering criticism/feedback to employees […]
Today’s guest contributor, Anne Wayman, is a writing coach, ghostwriter and blogger at AboutFreelanceWriting.com and WhenGrandmotherSpeaks.com. She’s also a regular commenter and a super-cool member of our community here. ++++ You know the thinking behind the much touted elevator speech. You’re supposed to figure out how to sum up your business in an intriguing way so it can be said […]
Today’s video Drive-by Book Review is for Guy Kawasaki’s Enchantment and Gary Vaynerchuk’s The Thank You Economy. If you feel like grabbing copies, just click on the books… [FTC Diclosure: Yup, those suckers are affiliate links, if you buy either book using them, you’ll not only have my, Guy and Gary’s eternal devotion, […]
Ever tried to join a gym, rent an apartment or buy a house? If so, at some point, you’ve probably been a victim of the dreaded moron tour. In gyms, it follows a scripted greeting, then follows a standardized path through the gym revealing every section, every piece of equipment every, class and service and […]
I’m all for creative marketing. I’m all for pushing the envelope, having fun and doing what’s necessary to stop people in their tracks and pay attention…while still being ethical and respectful. I love drawing people in with a bit of shock and awe, surprise, value, information, offers and promises that are clear and can be […]
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