Nobody Cares Until…

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Nobody Cares Until…

#1 Nobody cares who you are until they know what you’ve done. #2 Nobody cares what you’ve done until they know who you are. #3 Discuss…

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The Ultimate Self-Publishing Guide

I was jealous of Sean Platt long before I met him. The fact that he’s an awesome guy, husband and dad and he’s got great hair only made it worse. Sean used to write under the name WriterDad. He’d share things that made readers swoon. But then something happened. He tapped into what was happening in […]

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Don’t Just Build a Business, Start a Revolution

Short Version: I’m about to share something that makes me more than a bit nervous. It’s an 18-step framework designed to harness the power of revolutions and movements to launch, grow or reignite a business, idea or brand. Thing is, it was never supposed to be for anyone but me. It’s powerful. At least, that’s […]

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Questions Are Easy. Listening Is Hard.

At a dinner gathering, Friday night… New friend: I watch Good Life Project, it’s amazing. Me: Thanks, I just ask questions, the guests make it what it is. They’re incredible people. New Friend: That’s not really true. You ask great questions, that’s a big part of if and that’s not easy to do. Me: Questions […]

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Eye-Opening Affiliate Disclosure Experiment

Interesting thing happened here on the blog last week… I posted a video deconstructing the design, copy and strategies employed on Chris Guillebeau’s new landing page for Adventure Capital. At the end of that post, I said “hey, go check it out yourself.” Then I gave everyone two ways to visit Chris’ page. Option 1 was […]

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What’s Up With the Adventure Capital Landing Page?

I love it when impact-driven entrepreneurs, savvy marketers and good friends like Chris Guillebeau launch things. It’s fun to watch on a few levels… One – he’s always pushing the envelope and trying new things. Always different designs, flows, funnels, products, solutions, calls-to-action and copy than anyone else. Proving you can honor your own style […]

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Video Killed the…

Eighteen months ago, I didn’t know from online video. I’d done a few Flip videos and posted them online. But I was, first and foremost a writer. Video was more or less something people did to waste time or share their goofiness. Then, something happened that shattered my understanding of the power of video. In […]

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Don’t Make People Work To Know If You’re Worth It

Seems like every  business is chasing continuity income (CI) these days. On the surface, CI is a great model. It smooths out cash flow and gives you consistency. When you’ve got 1000 people paying you $100/month on autopilot, you tend to sleep a little better. What’s not so apparent is that it can end up […]

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Five Ways Optimism Can Crush Your Launch

Today’s guest contributor is Original Impulse founder, novelist and coach to writers, artists and entrepreneurs, Cynthia Morris. +++ Entrepreneurs, by our nature, are optimists. If we didn’t embrace a sense of hope, if we didn’t believe the unimaginable was possible, we would never start any business or venture. But sometimes optimism can work against the hopeful creator, […]

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Don’t Just Get Social. Get Psychic!

What if you could know what a market wants to buy, read, watch, listen to or consume before you invest the time, money and effort in creating it for them? I’ve written in the past about what I call “dirty market testing” – ways to test an idea for little or no money in a […]

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