What’s Up With the Adventure Capital Landing Page?
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I love it when impact-driven entrepreneurs, savvy marketers and good friends like Chris Guillebeau launch things. It’s fun to watch on a few levels… One – he’s always pushing the envelope and trying new things. Always different designs, flows, funnels, products, solutions, calls-to-action and copy than anyone else. Proving you can honor your own style […]
On Sunday, I published a post called Comeupins. Within seconds, I started getting emails, DMs on twitter, messages on Facebook and comments saying “stop the presses, change the spelling before too many people see it.” And I genuinely appreciated so many people looking out for me. But I wasn’t about to change it. I know […]
A few weeks back, I shared the idea of brevity and deletion, using a famed Hemingway 6-word story as an example. Today, I want to turn to another element of writing that really matters. But that you can’t see. Rhythm and flow. Writing has its own pace. Its own energy. And, what so many writers […]
Why would you target a microcosm, when the world is your market? Oy, I’ve heard this so many times from small-business owners and bloggers. Folks who want to cast their nets as wide as humanly possible, so that they can reach the greatest number of people, solve their problems and turn them into readers, customers […]
So, the tremendous conversation in the comments to Alison’s post about how what you wear impacts how others perceive you got me thinking. Like it or not, what we wear does seem to impact how others perceive and even value us. But, there’s something more, something deeper that seems to be going on, too. What […]
A little over 2 months ago, I interviewed article marketing expert, Elysia Brooker from Pajama Team. She laid bare a lot of myths and truths about article marketing, and opened my eyes to it’s potential impact. But I was still suspect, so I issued her a public challenge to take a site that I owned […]
The moment you ask someone to buy something from you, or work with you, you take on a Herculean burden… The burden of proof. You need to prove to a potential customer, client, patient, reader or visitor that the solution you’re offering will solve their problem better, faster, easier, more-effectively or less-expensively than others. You […]
As a copywriter and a marketer, I’m fascinated by the crossroads of persuasion and language. One of the things I’ve written about in the past is something I call the headline “persuasion trifecta.” Three elements that when integrated into a headline serve as such a powerful tease, you simply cannot blow past it. Those elements: […]
Ever wonder how to make yourself stand out from all the other business puppets? One of the most compelling ways to launch and build a business or brand is to create a legend around it. Tell a deeply compelling story that draws in not only clients and prospects, but employees, partners, collaborators, mentors and evangelists. […]
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