It’s a good book. Strike that. It’s a really good book.
Because it explains the deeper shift in the process of gaining trust, establishing credibility, then leveraging that into some desired call to action. It reveals how profoundly this process has changed in our hyperconnected, instantaneous, 2.0 world.
And it delivers tons of practical, immediately actionable things to do to begin the hard work necessary to be anointed a Trust Agent—someone who’s given so much consistent value over time, they are worthy of your attention, your action, your trust and , potentially…your money.
But, that’s not the coolest thing about Trust Agents…
What’s so cool is watching how Chris and Julien have positioned the launch of this book as a big, honking, massively public test of the ideas they offer up. Both have been heavily invested in building and giving mercilessly to their various online communities. Not for days or even months. But for years. They’ve built giant followings by being immensely one-sided, giving way more than they get. They’ve primed the reciprocity, credibility and value pump like nobody else. In precisely the way they lay out in the book.
And, if the guidance they offer up in the book has truth, nobody could be better positioned to be Trust Agents than they. Nobody could be more empowered to now turn to their deep constituencies and, maybe for the first time, say, “we’ve given so much for so long. Now, we ask a simple favor…buy the book.”
If Trust Agents are real, if they wield the power heralded in the book, this request should be a no-brainer. Massive numbers of people should be tripping over themselves to order.
The book’s success becomes a very public proof of concept.
Question is…did this happen?
Here’s their day 3 ranking on amazon…
And, that’s an evening rank, down from the 30s and 40s the two days before.
Chris and Julien stood naked in the rain with this book.
They put themselves out there and said, “if we’re not snowing you, this book will kick ass. And, those who trust us will line up to buy it.”
That’s cool. Very cool. Classic renegade move.
The only thing cooler is that the world, it seems, it stepping up and saying…count us in. We trust you.
So, should you buy the book? Hello! Of course, you should. It’s worth many times the price. But, more importantly, learn from Chris and Julien.
They just might have the keys to the Trust 2.0 castle…
Curious…what do YOU think of the notion of Trust Agents as the drivers of a new Trust Economy?
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