I just did something a lot of people think is nuts…
Over the last 2 ½ years, I’ve built a global audience around a broadcast-quality web-show—Good Life Project TV. With 122 episodes aired, it’s been viewed more than 2 million times by some 27,000 subscribers and hundreds of thousands of viewers in over 150 countries.
GLP TV served as the core of GLP Media for the first year and a half. It grew into a powerful messaging and communication engine, a highly-visual brand-building asset and, indirectly, a strong revenue-driver for the education and event side of the venture.
From the outside looking in, it all seemed to be working. And, hey, if it ain’t broke, don’t fix it, right?
Except that I’m an entrepreneur. Part of my job is to break it, to disrupt myself and what I’m building in the name of creating something better. Because there is no perfect. No sideways. And there is always the potential to serve the market better.
But, this isn’t just about moving with and serving the market. As an “Aligned Entrepreneur,” it’s important for me to focus not only on “product-market” fit, but also “product-maker” fit. From the inside-looking out, while the TV side of media launched and fueled early growth, I’ve been yearning to evolve for some time now. What I needed and wanted out of this venture has changed as well. Which means I need to find the new sweet spot between what lights me up and what those I want to serve need and value.
I lay this all out in a lot of detail in the final episode of Good Life Project TV, which aired this week. In that episode, for the first time, I take the “guest” seat, interviewed by This Epic Life’s Kristoffer Carter.
Toward the end of our conversation, I share the big announcement—that the web-series is wrapping. Then I also share exactly why AND reveal that this shift has already created a mountain of space to focus on phase two of GLP Media, growing the audio-podcast and more.
Let me thumbnail why I did what I did for you here…
My goal with the web-series was to:
- Raise the bar for web-show production value and make it “broadcast-quality.”
- Seek out and co-create conversations with people who’d figured out some piece of the “good life puzzle.
- Tell stories of people doing great work in the world.
- Build a body of work and a library of conversations that would serve as a timeless, searchable archive that would inspire people to question their choices, change their lens on the world and what they believed to be possible and take action.
- Bring equal attention to the stories of women and men.
- Learn. I wanted to find teachers, sit with them, and discover something. About them. The world. And me.
It’s been an astonishing experience. But, over the last 18-months, with regard to my goals for video, I started feeling increasingly like I’d done what I came to do. I love co-creating conversations and telling stories. But video was feeling less and less my medium. I became increasingly drawn to radio, to audio, to podcasting. And I had secret designs a public radio show (still do, station-managers, call me! lol).
Walking the halls of the Metropolitan Museum of Art with radio legend and Studio 360 creator, Julie Burstein, last year, I shared my interest in podcasting and even public radio. I told here there was something about it that fascinated me. That drew me in.
She asked what.
“Reach?” I replied.
She tilted her head and raised an eyebrow.
Clearly, I was missing something.
“What?” I asked.
The power of radio, she said, is that it’s a far more intimate medium than video or TV. But, in order to harness the intimacy, you need to produce for radio. You won’t get it just stripping the audio from the video and airing it. Which, is exactly what we’d been doing since launching the GLP podcast last year.
That conversation lit a fire. It’s been burning inside me since.
I wanted to take our storytelling, our conversations to that deeper level of intimacy. But to start to produce audio on that level, something would have to give. And, that something would have to be video.
But, the web-show has been a key part of what’s grown GLP to where we are. I told a few trusted advisors about my desire to shift focus, wind down the web-series and focus our media efforts on radio-quality audio. They were concerned. Disrupting something that appears to be working from the outside is always a risk. But, with increasing clarity, I knew what got us here was not what was going to get us where I know we can go. Where you and I can go. And where we can take others. It was not the future. At least not right now (as any entrepreneur knows, nothing is ever truly off the table forever).
Without letting anyone know, I started recording new conversations. Just me and a guest, going deep into things that matter over a cup of coffee at my dining room table, which has been turned into a pop-up radio-studio.
There’s a certain magic that happens when two people sit closely, swing-arm mics piping each others’ voices through headphones into one another’s ears. Nobody else in the room. No bright lights. No cameras. No set. No crew. Just two people, talking about things that matter. The conversation feels different. It gets real. Fast. It gets intimate. Fast. Facades, soundbites, self-consciousnesses and posturing fall away with greater ease.
The stories, insights and depth of sharing have been everything I’d hoped for. I’ve been waiting to share this evolution. These new stories and people for months now. Beyond more intimacy and higher-audio production values, there’s one more major shift that comes with this evolution.
We’re going to to be sharing more stories told “from the belly of the beast.”
For a long time, I resisted telling stories where people were still very much still “in the weeds.” I didn’t see the value. “What’s there to learn?” I thought. Isn’t it better to talk to people after they’ve found their way into the light. Into a place where they can reflect and share HOW they got there?
Yes. Those are powerful stories. And we will keep telling them. But, as an experiment, I began to sit down with people who were still working through the struggle. And something stunning began to happen.
The stories were often raw. You’ll hear them on upcoming shows very soon. I realized there is, in fact, tremendous value in sharing these stories. Not so much in the prescriptive aspect, but in letting listeners know “you’re not alone.”
Other people, just like you, are going through really tough times. And while they may not have figured things out on a level that allows them to offer the elixir, there is, nonetheless, a certain grace in knowing we’re all in this together. That. Has. Value. That simple sense of “I’m connected,” is powerful. And it’s a key element of a life well-lived, even in the midst of struggle.
In the final episode of the web-series, I share a lot more about this shift. And I also share a lot about what I’ve learned sitting down with more than 120 extraordinary humans over the last 3 years. Who really stood out and why. Who I’d like to be when I grow up. How this journey has changed me. And where we’re going in this next phase of the project.
Sometimes, even when the world sees what you’ve built as “working,” you’ve gotta break it anyway.
Sometimes, it’s the shattered pieces that become the seeds of a future only you can birth.
Even when nobody else sees it. Even when nobody else gets it.
You know inside, it’s right. The thing you can’t not do.
So, here’s my invitation.
Come join me in this next leg of the journey. The new Good Life Project podcast format launches this week with a very special guest you won’t want to miss.
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