Book Review: Enchantment, The Thank You Economy

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Today’s video Drive-by Book Review is for Guy Kawasaki’s Enchantment and Gary Vaynerchuk’s The Thank You Economy.

If you feel like grabbing copies, just click on the books…



[FTC Diclosure: Yup, those suckers are affiliate links, if you buy either book using them, you’ll not only have my, Guy and Gary’s eternal devotion, but I just might make enough to get that new diamond encrusted bagel with cream cheese I’ve been eyeing]

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11 responses

11 responses to “Book Review: Enchantment, The Thank You Economy”

  1. Hey, Jonathan! Happy Friday!
    TKS for sharing your thoughts on these two gems.
    I’m reading Enchantment on my Kindle and really enjoying it.
    Now, I’ll be adding The Thank You Economy to my virtual library as well. (Yep … I’ll use your link).

    Love the ideas in both these books – love the humanity they bring to business. I think it bodes well for the future of commerce.


    PS – Good luck getting that bagel. Sounds – um – crunchy.

  2. Robin Bermel says:

    Thanks for the reviews. Too bad the covers couldn’t show properly, but we can figure it out, and you have it under the video. I would not have looked at Enchantment, but am now interested… sounds like a premise worth considering.

  3. Chris says:

    Guy Kawasaki is one of my absolute favorites! I have read Art of the Start multiple times as well as all of his other books. I will for sure be getting this one. Can’t wait. Thanks Jonathan!

  4. Chris says:

    OK, used your affiliate link to purchase the kindle version to my iPad kindle app. Love technology! Reading it now instead of working – doh!

  5. Chuck says:

    Great video review Jonathan! I had pre-ordered “The Thank You Economy” and thought I had pre-ordered “Enchantment” but hadn’t. It was a great reminder to get it ordered for my Kindle. Now, I’ve got some reading to do!

  6. Mmmm… Diamond bagels

    Favorite quote from GaryV during a talk in NY, “Everybody has time. STOP WATCHING F$@!ING LOST!” Words I try to live by. And I’ve enjoyed Guy since I first picked up Art of the Start.

    Read a sample of Thank You Economy on Amazon. I agree with you and Gary that we are returning to a type of global/local township, where everyone knows your business and you have to perform everyday or watch your business go under. What this boils down to for me is cultivating quality relationships, exceeding client and customer expectations, and telling amazing stories with your business and inviting clients into that story with you.

    Top notch authors, and thanks for the review. I’ll have to contribute to your bagel fund.

    • TomC says:

      For me, even with a new baby in the house, time is still available. Energy and motivation on the other hand are not. I think this “Everyone has time” mantra is a little bit of slam for some people. It’s true, of course, but it’s not the reason people aren’t taking action, it’s just their excuse.

  7. No shortage of excellent reading material to get to, and these two books sound like worthy add-ons! Nice laid-back, candid reviews, Jonathan.
    When I order it will be via your link cause you know I want your daughter to go to college (if that’s what she wants!).
    Best wishes,


  8. I was on the fence about the Thank You Economy, and that just helped to pull the trigger.

    By the way, this is the first time I’ve ever read your blog. Wish I found it sooner!

    Enjoy another bagel,


  9. Thank you, Jonathan.

    I’m a big fan of Gary and just received my copy of TYE. Can’t wait to read it.
    I’ve been thinking of purchasing Guy’s book. Your review has swayed me closer to ‘yes’.


  10. Annie Smidt says:

    I’m picturing you having a big mirror in your apartment with a camera flush mounted behind it for making backwards book cover book review videos… very ingenious!

    I found out about both of these new titles at SxSW… so much yummy stuff in that little bookstore! Now that I’m home, and back to the slightly more sustainable possibilities of the library and my Kindle, you’ve reminded me. I wonder which I should read first! Thanks!