Behind the Book Launch: Tribal Author Camp Oct 2011

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Every time I launch a new book, I learn so much.

While most authors hate the process, I love it. To me it’s one massive puzzle, and I treat it very much like launching a business. I shared a bunch of what I learned in a recent mammoth post over on Copyblogger. But that’s just the tip of the ice-burg.

I think the one thing I may enjoy more than launching my own books and businesses is sharing what I’ve learned, what to do and, maybe more importantly, what never to do. I spend a lot of time, energy and, yes, money trying all kinds of things, knowing full-well that some will be home-runs and others will bomb. I’m okay with that, I love testing new ideas and I’m willing to put my time and money on the line to do so. But, I also know, I’m very unusual in the world of authors. Most authors would rather just be told where to focus for the greatest likelihood of success.

That’s why I started Tribal Author Camps two years ago as live trainings in NYC and it’s also why I converted them to online/call-in trainings earlier this year.

Well, the next camp runs October 17-December 15th. Many of the seats were taken by people on the advance notice list, and the next training isn’t until 2012. But we’ve still got seats left in the October training if you’d like to claim yours. Here’s what I just said about it in the official announcement over on

If you’ve got a book in you and you’d love to learn how to:

  • Craft a killer digital author platform, then
  • Leverage it to create a tactical book launch campaign capable of generating a ton of buzz and selling a lot of books,

…this 9-week intensive online experience may be perfect for you.

Using many of the strategies we outline in the training, I was just able to pre-sell thousands of copies of my last book (both digital and print), have a very strong launch week and land a mountain of features, reviews, interviews, contributions and mentions on more than 100 top-ranked websites and blogs (including places like (FastCompany, Amex OPENForum, Forbes, CopyBlogger, The99Percent, etc.). And that’s before the second wave even kicks in (which will include major news websites like CNBC, CNN, major market radio and who knows what else).

I also did a lot of experimenting with the use of video for the last launch, including a trailer that’s already generated more than 4,000 shares on Facebook, more than 2,000 tweets on twitter, more than 20,000 views and, to my surprise, it’s even been emailed more than 700 times. I’ll take you behind the making of the trailer and some super cool subliminal ninja stuff we did on the landing page and reveal a bunch of inside information about what made it so effective that I haven’t yet (and likely never will) share publicly.

I’ll also show you how I built a simple tool that is currently growing my email list at more than 100 people a day, which will be a huge asset for future launches.

So, if this sounds interesting and you’d love to spend the next 9-weeks learning how to make 2012 your breakout year as an author, click here to learn more about the program.



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2 responses

2 responses to “Behind the Book Launch: Tribal Author Camp Oct 2011”

  1. JJ says:

    Hi Jonathan,
    Just watched your interview with Sean then read through your descrip of the online Tribal Camp. I am trying to get a non-fic project off the ground and I’m wondering if you would be covering Sean’s model at all in your course – and whether we could explore applying it to my project. I can see what I’m doing being distributed in sections – maybe not sexy self-contained episodes like his. But something parents could read in small bites. Also – I’d like to know if I can be working on my content for said “bites” while I’m taking your course. Thanks for your thoughts!

    • Jonathan Fields says:

      JJ – Great question. Answer is – probably. What Sean is doing right now is very cool. But he’s also willing to be a pioneer. The Tribal Author program will introduce some edgier, more experimental stuff like this, but the broader focus is on things we’ve done, tested and have results for already. As Sean proves his model, though, I’ve no doubt we’ll begin to integrate more of it on the fiction side of the training. Also, yes, you can be writing while you’re doing the program.