Everyone’s got something they’d love to do for a living. Question is…
Do enough people want to buy what you’re looking to sell to call it a business?
For example, you may have a hidden passion for designing biodegradable hemp thimbles decorated with organic dyed cashews, but do enough other people want to buy those suckers to make it a business? This is actually one of the biggest missteps folks make in launching a small business—thinking you are your market.
Sometimes you are, many times you think you are…but you’re not. So, rather than invest a boatload of time, energy and money in launching something built around your own belief that a sea of people with the same mad passions as you exist, do a bit of research.
Ask these two giant questions:
- Does the service or product that I create through my passion solve a strong, emotionally-invested problem for other people? And,
- How many other people? Is there a large enough, regularly renewing market of people who are:
- Willing to buy what I’m selling,
- At a price that will make it worth the effort?
If the answer is yes, you’ve got a potential business on your hands.
But, if the answer to either of these questions is no, you’ve got a serious business model challenge.
Does that mean you abandon your passion-driven quest to make a living doing what you love? The answer is…maybe. There may, in fact, be certain quirky passions that are so solitude driven and so oriented away from community and problem solving that they’d be extremely difficult to build a living around.
But, far more often, there is a way to go about your passion differently in an effort to discover or sometimes even create the demand and community needed to turn it into a business.
As I mention in Career Renegade (the book), take a serious look not only at the activity itself, but the:
- Culture surrounding the activity
- Need for community surrounding the activity
- Need for products or service that solve a problem in the community or provide a rallying point
- Available modes of access to that activity, and
- Informational and educational needs of that community
In the end, it all comes back to finding the genuine (read “not fabricated”) intersection between what makes you come alive and what enough people are willing to pay for. Clear that hurdle and you take a big step toward the process of turning your passion into your profession.
So, what do you think?
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