Much has been said and written over the last year or so about the importance of being a consistent blogger.
And, I’ve added to the discussion with my own thoughts, posts and ideas.
By consistent, I mean:
- Staying on topic
- Publishing on a regular basis
- Keeping to an editorial calendar of types of posts and content
- Publishing at a similar time of day
- and interacting regularly with your readers.
A few months back, Maki wrote a great post over at DoshDosh.com about the power of patterning your readers with editorial calendars and creating an expectation of consistency that provides comfort and fuels loyalty.
Based on everything I’ve read in the blogosphere and observed on this blog, I’ve eased myself into a more regular posting pattern and narrowed the topics I write about over the last few months. And, I’ve allocated articles that fall squarely outside those topics to others’ blogs, where they find a better fit. By and large, it’s lead to more consistent conversation and growth.
But, I have to admit to something, with a few exceptions…
My most popular posts have been the ones I never planned to write.
They’re the ones where I wake up, possessed by a feeling, a rant, a subject matter, an emotion, an event or a point that just needs to be immediately cleared out of my head and shared for discussion…regardless or timing or topic.
And, what I’ve discovered is that, while consistency as a general rule is a good thing, a rigid, almost dogmatic adherence to the rule would’ve often ended up squashing some of the greatest conversations that have unfolded on the this blog. Because they were spurred on by posts that, were consistency the rule, never would’ve been posted. Or, at the very least, should not have been put up when they were.
So, sure, rules are good. Consistency is good.
But, even better, is knowing when and then having the courage to break the rules…then letting the chips fall where they may.
Because, that’s where the juicy stuff happens. Because a “foolish” consistency really may be the hobgoblin of little blogging minds.
So, what do you think? Agree? Disagree?
Does this extend beyond blogging?
What am I missing?
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