7 Questions With Leo Babauta and Glen Stansberry About Their e-Publishing Venture–Web Warrior Tools

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How’d you like to find the coolest, insanely-useful e-books in one place?

Even better, how’d you like to publish your own then have it go viral?

Last week, uber-bloggers and all-around nice guys, Leo Babauta of ZenHabits and Glen Stansberry of LifeDev and LifeRemix launched a new e-book publishing venture called Web Warrior Tools (WWT). The interface is beautiful, but with so many other e-books and publishers out there, I wanted to know what was so different about WWT and how it came to life. So I asked Leo and Glen and here’s what I discovered…

Q: If you could summarize what Web warrior is in one or two sentences, what would you say?

Glen – Web Warrior Tools is a resource site with guides written by excellent bloggers and writers. The guides are incredibly well-written and elegantly designed, which can be hard to come by these days

Q: How is Web Warrior different from other e-book publishers?

Leo – First, we don’t just publish any ebooks – we publish guides to help people do different things, from becoming more productive to learning different technologies to improving their finances. Sort of like a series of “dummies” guides without being insulting.

But secondly, we’re more focused on blogs — bloggers who are good writers are welcome to become authors for Web Warrior Tools, to share their useful information and make some extra money … other bloggers can share these ebooks with their readers and make some extra money themselves … and at the same time blog readers will have access to these very useful resources that, in my experience, save them a lot of time and can help them improve their lives in many ways.

Q: Are you specializing in any specific content areas?

Glen – Not really. The sky is the limit in terms of possible topics. We’re looking for all sorts of authors, not just productivity and lifestyle writers (which is our specialty).

Q: How do you find your authors? How can an aspiring e-book author find out about publishing with you?

Leo – We started with a slate of bloggers who are great writers, because they’ve already proven they can produce excellent content. But we’re open to all good writers, and already we’ve gotten applications from a
dozen interested writers in the last couple days. We have a very specific type of ebook in mind, so we’re really looking for good writers who will fit that content type.

Q: What was the motivation to launch this endeavor?

Leo – We’re both entrepreneurs looking for new ways to find success, for one thing, but also we have a lot of blogger friends who want to write and sell ebooks but have the problems of trying to produce professional-looking content and reaching a mass audience. It’s hard to sell an ebook when you only have a few hundred readers — but with Web Warrior Tools, we’re providing a network of blogs who will sell
and promote your ebook (if the content is good) and we provide professional editing and designing, along with promotion and other publishing expenses. It’s a win for everyone — for the writers looking to reach a new audience, for the bloggers who sell the ebooks on their sites, for the readers who get valuable information.

Q: How was it developing a new business together with both of you living in two different places?

Leo – Well, we seem to compliment each other very well, and what are weaknesses for one of us are strengths for the other, so working together has been great. The two of us connect through IM for daily meetings (well, if not daily then at least 2-3 times a week) and we go over any issues. Generally we trust each other and allow the other to do his job. It’s been a fantastic partnership.

Q: What is your vision for WWT in the next few years

Glen – Aside from global domination? Just kidding folks. Actually, we’d like to become THE place for educational guides on the Internet. But we’ve got a long ways to go…

We would like to see WWT branch out into other mediums other than ebooks, but we’ll just have to wait and see. Right now we want to focus on attracting great writers and putting out stellar content. That’s worked well for us so far.

Wrapping up…

I’ve been asked, a number of times, what the best way to go about publishing and promoting an e-book is. WWT sounds like it might be poised to evolve into an interesting soup-to-nuts publishing and marketing platform.

From what I can see, what makes WWT different from platforms like Clickbank and lulu is:

  • Very tight specialization on only the highest quality e-books,
  • A strong bent toward advice and usefulness,
  • High-end design, look and fee, and
  • The WWT team’s stamp of approval.

Rather than accepting every manuscript, whether brilliant or garbage, and taking a fee, similar to traditional publishing, WWT will handpick only the best content to ensure that what is published is worth the read.

And, with the volume of content I am exposed to on a daily basis, at least for me, really good filtering has tremendous value. I look forward to seeing how this adventure evolves.

So, what do you guys think?

Sound interesting? Have any more questions for Glen and Leo? Would you be interested in submitting an idea or manuscript?

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8 responses

8 responses to “7 Questions With Leo Babauta and Glen Stansberry About Their e-Publishing Venture–Web Warrior Tools”

  1. Chris Moran says:

    Nice writing style. Looking forward to reading more from you.

    Chris Moran

  2. […] Go to the author’s original blog: 7 Questions With Leo Babauta and Glen Stansberry About Their e … […]

  3. Hello Jonathan,

    Thanks for this resource; it may prove to be the right information at the right time. You did a nice interview, short but asking all the right questions. Very much appreciated.

    Thanks again.

  4. Thanks for the interview Jonathan! As always, excellent job. You hit the nail on the head as to what differentiates us from other ebook publishing sites (or at least how we want to be different).

    If anyone has any questions about WWT or wants to write an ebook thorough us, check out our contact page.


  5. Great interview…thanks and best wishes for Leo and Glen.

  6. Keely says:

    Great interview, this looks like a great site. Thanks for the information!

  7. Good source. Thanks for introducing us to this new way to get an ebook up and running.

  8. […] the pile. The end result is that I have to go back and do a bit of shoveling. Today’s item is Web Warrior Tools. Posted in […]