10 Commandments of Epic Business

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At the end of my 2011 Annual Report, I created a simple graphic called –

“10 Commandments of Biz”

The 10 commandements were about doing business a different way. One that was designed to lead to not just a great career that changed lives, but to the ability to love the work you do in the world, the business you aspire to build and the life you want to live.

And, in the context of the Annual Report, it was a bit of a parting bonus gift, a quick little slice of fun to leave you thinking about how you bring yourself to the world.

While the entire Annual Report took off online (more on that soon, still humbled and grateful, btw), the 10 commandments, themselves, got quite a bit of feedback, and I had a bunch of requests to release them as a standalone graphic to share.

So, for those who missed it and those who asked for it, here ya go…


Business ain’t just about business, it’s about life!


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42 responses

42 responses to “10 Commandments of Epic Business”

  1. Jalene Case says:

    LOVE IT! I’m in the beginning stages of starting my training & development business and these words encapsulate exactly where I’m headed. I especially love the “EPIC Sh*t” & “service & soul” phrases.

  2. Erin says:

    While all of these are great, I particularly loved: “Thou shalt find or purchase a SENSE OF HUMOR. You’ve gotta laugh! 😀

    Thanks, Jonathan!

  3. Joy Curry says:

    H*ll yeah… I am printing this out and putting on my bathroom mirror to be read outloud ever day. Working hard on this fear thing…and doing what I love…but getting there.

    • Andrew says:

      What are you doing that you love? How come you really liked this post on the ’10 Commandments?

  4. These commandments made my heart sing. It’s amazing how when you follow just a few of these, especially Thou shall align thy actions with thy heart, you start doing things that matter, and working with people that do business the same way.

  5. Each day one or more of these commandments become alive from events in my day! Love them all!

  6. Tina says:

    I especially liked “Thou shalt train thy mind in the alchemy of fear.” One must be able to overcome fear in order to be successful. Whether it’s fear of failure or whatever, you have to get over it or at the very least, turn the volume down on it. Determination is key. My motto is to embrace fear! Do the very things you’re most afraid of. Once you get it out of the way, nothing can hold you back.

    Thanks for the post!

  7. Sometimes I feel like more people need a healthy dose of #4. And of course, every day you should be working on #6.

    Love these Jonathan!

  8. Racheal Cook says:

    Love this! Thanks Jonathan!

  9. AJ Leon says:

    Love this. 🙂

  10. Emmanuelle says:

    Well, as I am about to quit my job to be a full-yime yoga teacher + life coach, this is very timely 🙂 Thank you!

  11. marjorie says:

    love it – especially your sense of humour. Thanks for sharing Jonathan.

  12. Shawn Tuttle says:

    Sweet! Thanks for reposting. I missed it first time around.

    Seeing as one of the toughest things to let go of (for us, eh-hem, perfectionist types) is *trying too hard*, my list includes:

    Thou shalt surrender to the FLOW.

  13. […] the original post here: 10 Commandments of Epic Business Comments […]

  14. This is fantastic! Love, Business, Life…it’s all the same wonderful stuff! Thank you for this Jonathan!

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  18. Andrew says:

    Very cool ’10 Commandments’. Do you have resources to help individuals start a meaningful career?

  19. Sanjiv says:

    Great !!! … every single one of ’em … though I am in a quandary – where can I go to purchase “sense of humor!” … 🙂 🙂 🙂

    • Andrew says:

      If you want a great sense of humor you should surround yourself with people who are naturally funny and soak in their energy. Even if it means that you use the same jokes that they use….just don’t use them on the same crowd. That’s what I did for years to ’embrace the weird’. Sooner or later you’ll start to put out YouTube videos like these haha. I put this together last weekend.


  20. Chris Keller says:

    Fantastic list. I had already made finding a mentor one of my biggest priorities for 2012, as all of the truly successful people I know have one or more mentors that helped get them where they are today.

  21. […] 10 Commandments of Epic Business [image] This one is from Jonathan Fields. Just a simple image, but I really liked the message. It resonates. So, I’m passing it along to you. […]

  22. […] who embrace the 10 Commandments of Epic Business create legendary stories, build world-shaking businesses, earn whatever they need to live well and […]

  23. I have a secret, evil plan to woo you away from that British chocolate and make you fall for Chocolove, a Colorado company. The almond and sea salt will make you swoon.

    Now that’s epic.

  24. […] Need more inspiration to do good business? Read Jonathan Field’s 10 Commandments of Epic Business  […]

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  26. […] I’ve taken this approach in business over and over, it’s extraordinary how well it works. And how much more fun it is building a business based not just on the drive to acquire, but on the quest to delight. In my recently launched venture, Good Life Project, I have a line-item in my budget for delight. And I have a Director of Delight. Serve, solve and delight, in fact are among the core ethics in the culture I’m helping to cultivate, and it’s also one of the 10 Commandments of Epic Business. […]

  27. Sheyi says:

    Chei, this is a great innovation and it moves me a lot. I guess if we decide to use this 10 Epistles for our businesses either online or offline, it will flourish.


  28. Jonathan- this is really terrific… thank you for sharing this with us… I appreciate you. Warmest, Sheri

  29. Misty says:

    Though I subscribe to your blog, I don’t always get to read all posts, so I am behind as to what this is all about, but having said that…I love this thought on the 10 Commandments of Business. I especially was drawn to two lines: Thou shalt ALIGN thy actions with thy HEART…Thou shalt lead with SERVICE & SOUL. Absolutely impressive and well said!

  30. Danielle says:

    I love this! Thanks Jonathan!

  31. […] have a soul.  If you don’t mind some gentle implied profanity, I quite liked Jonathan Fields ‘Commandments of Epic Biz’ and I’m also taken with Seth Godin’s notion of developing […]

  32. […] started the planning process for the last few months of 2012 and adhered to Jonathan Fields’ 10 commandment’s of epic business and most specifically the first […]

  33. This is great, I want to print a giant copy and put it in our company office. You should be selling prints of this my friend. Awesome sauce.


  34. ElizOF says:

    It’s been a little over year since this came out; it still makes me smile and I love every bit of advice on it… Timeless. 🙂
    •.★♥★Happy New Year to You & Yours!★♥★.•

  35. […] the end of that Annual Report, I teased something I called Good Life Project.™ And I shared my 10 Commandments of Epic Business. They were built around a radically-different set of values and strategies, ones I’ve tapped to […]

  36. I love that 2 years on this is still being found by people like me. Thanks for sharing inspirational cool sh*t ! Love it kx

  37. Tony says:

    This is terrific . . . I’m an educator not a business person, but I use so much of what I find in business thinking to what we do in education . . . I don’t believe schools need to be run like a business, but some of the principles of working and dealing with the “customer” completely apply . . . thank you

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