On March 5, 2009, LinkedIn founder, Reid Hoffman, shared this remarkable insight in an interview with Charlie Rose:
…every individual is now an entrepreneur, whether they recognize it or not. . . . Average job length is two to four years. That makes you a small business. . . . You are the entrepreneur of your own small business. How do you get to your next gig? How do you do your career progression? All these things now fall on the individual shoulders. And so, they’re essentially an entrepreneur. . . . They’re entrepreneurs in terms of the business of themselves and how they drive that.
One of the biggest realizations of nearly every entrepreneur is that, like it or not, they wear two hats:
- (1) Entrepreneur/Visionary, and
- (2) Chief Marketing Officer (CMO)
Some don’t want the CMO job, but, unfortunately, it’s not optional, at least in the early days. In fact, I know more than a few would-be entrepreneurs who have shunned the entrepreneurial path largely because they were uncomfortable with the role of lead horn-tooter.
Here’s the thing, though, as Reid said, “every individual is now an entrepreneur.”
That means, even if you work for someone else, you’re really your own small business. And, like it or not, you too have a secret second job…
You are the Chief Marketing Officer of your own career.
And, that means being willing to cultivate your own identity, trumpeting (in a non-aggressive way) that which makes you powerful, distinct, valuable beyond belief and madly desirable.
Maybe you don’t want this job. Maybe you didn’t ask for it. Maybe you hate the thought of having to market yourself. Maybe that was why you wanted to work for someone else in the first place. I get that.
But, guess what, times have changed. Work has changed.
Life has changed…
So suck it up…or get sucked up!
You now have two jobs, whether you work for yourself or someone else. You wear two hats. The one on your biz card…and the one that’s really driving your career from this point forward.
Chief Marketing Officer.
Try it on for size. Because, whether you want it or not…it’s yours.
Question is, will you keep hiding from it, or will you embrace it?
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