I wasn’t going to do a trailer for my next book, Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance.
Because, with the exception of Tim Ferriss’ trailer for the Four Hour Body and Gretchen Rubin’s trailer for The Happiness Project, I’d never seen one that engaged, entertained and, at the same time, made their precise target demographic really want to learn more about the book.
Still, there was a nugget of an idea that kept tugging at me until finally, it simply had to come to life.
So, I chose my team, led by Michelle Vargas, largely because I’d seen her camera and editing style and really liked it. And this was such a simple idea – there wasn’t even a script – the editing would really matter.
The entire shoot only took about 30-minutes, followed by 2 weeks of editing and scoring.
Sharing this with the world makes me nervous. It’s different. Very different. Very real. Truth is, I almost lost it for a minute during the shoot. And watching the final trailer, you can tell exactly where and why.
Well, today’s the day…
The campaign for Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance officially launches right now with the release of the new book trailer.
And, if it resonates, I’d love if you’d share it with friends and maybe leave a comment under the trailer.
Oh, one other thing…
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