A few months back, I posted about a fascinating bit of research that revealed you can literally “think” yourself stronger.
What I didn’t share was that post was just one stop in a years-long fascination with the power of the mind and, especially, the placebo effect.
I get the potential mechanism for strengthening muscles through visualized exercise, but I’ve recently stumbled upon a discovery that blew me away…
Certain people can actually think their way into stopping hair loss and regrowing hair.
No, this is not some wacky scam to sell the latest hair-growth product (mind you, the wheels are certainly spinning…Guthy-Renker, call me!).
This revelation actually came from a source that can only be hurt by the news – the makers of Rogaine (Minoxidil), the top-selling hair re-growth solution. While pouring through the data sheet for Rogaine (purely for research purposes, hehehe), I literally tripped over this fascinating discovery.
In clinical trials with more than 2,000 subjects:
Compared to mean baseline counts of 103-106/cm2, at the end of 32 weeks treatment mean increases in non-vellus hair counts were 39/cm2 in subjects who received 5% TMS (N=163), 30/cm2 in subjects who received 2% TMS (N=79), and 5/cm2 in subjects who received placebo (N=79). In the other study, compared to mean baseline counts of 144-152 /cm2, at the end of 48 weeks treatment mean increases in non-vellus hair counts were 19/cm2 in subjects who received 5% TMS (N=137), 13/cm2 in subjects who received 2% TMS (N=139), and 4/cm2 in subjects who received placebo (N=70).
Do you realize what this clinical study shows?
Yeah, yeah, we all know Rogaine grows fuzz in some of the people, some of the time. That’s not what I’m talking about.
The mind blowing information was that the average study subject who was taking a placebo not only stopped losing hair, but regrew a small amount of hair. And, they didn’t even know if what they were using was the real deal or the placebo.
Imagine the results if they were all assured they were taking a new formulation of triple superhero strength hair solution that was proven to grow hair in 100% of the people. Someone’s gotta run that study…but trust me, it ain’t gonna be Pfizer.
So, two questions for my fabulous braintrust here…
- What other cool placebo effect studies, stories or personal experiences do you know of?
- Can anybody explain how this works? Got any theories (beyond channeling Fabio)?
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