Persuasive Storytelling – The McKee-Fields Sessions: Part 3
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Maybe you’ve heard story is the killer persuasion app?
In the third part of this in-depth conversation about the art, structure and business of storytelling with story-master, Robert McKee, we get into the business side of storytelling, especially as it plays into persuasion.
Why McKee treats his seminar attendees like actors and what he’s seeking
How to leverage storytelling in the context of business
How story, truth and persuasion work together
The 3 types of persuasion in business
Why story is so much more compelling at persuasion than the other two
What people are hiding when they use slide presentations
How talent is really defined
And, much more…
If you missed the first two parts, go watch them here: